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Bid Recommendations

Commerce Max Help CenterOnsiteOnsite Sponsored ProductsCampaign Setup for Onsite Sponsored ProductsLine Items
Table of contents

Page Type Bid Multipliers

Bid Multipliers allow you to optimize your bidding strategy at the page type level. You can increase or decrease your bid by the page type that the ad placement would appear on. There are four page type options for you to choose between:

  • Category Page

  • Home Page

  • Product Detail Page

  • Search Page


With page type bid multipliers, you can select any of the above page types, and then modify your bid by a percent change to increase or decrease your bid by that page type. You can increase your bid by up to 500% and decrease your bid by 50%.

How to set a Page Type Bid Multiplier

  1. In CMax on the Campaigns page, click the name of the campaign for which you want to edit a line item.

  2. On the resulting Line Items page, click Details in the View column of the desired line item.

  3. Click the Placements page.

  4. Click the Edit icon in the Bid Multiplier column of the page type you want to adjust.

  5. In the dialog that opens, enter the percentage you want to increase or decrease the bid by, and click Save. 

  6. You can view the Bid Multiplier percentage and the resulting Adjusted Bid amount on the Placements page.

Product Overrides

Product bid overrides let you adjust your bid at the product level. Product bid overrides are designed to give you increased flexibility in your bidding strategy. Product overrides are used when you want to adjust the bid of 1 product but not all products under the line item. They can be used to increase or decrease a bid.

Unlike page type bid multipliers that are a percent increase or decrease, product bid overrides are a set new bid amount that you want your line items to spend. This will override your line items bid for this individual product.


How to set a product bid override

  1. From the campaign dashboard, select the campaign that houses the line item you want to apply the product bid override to.
  2. For the line item you want to implement the bid multipliers on, select “Details” to the right of the line item’s name in the table below the graphs.
  3. You will now be on the products dashboard for that line item. In the table, scroll to the right until you see a column titled “Product Bid Override”” and click the edit icon.
  4. Input the amount you want your line item to bid for that product.

Alternatively, if you want to see all products that live under a campaigns:

  1. After selecting the campaign, click on “Products” on the left sidebar menu of the line item dashboard (instead of selecting “Details” like you did in Step 2 above).
  2. You will not see all products featured under the campaign. If you scroll to the right in this table, you will see the same “Product Bid Override” column and can set product bid overrides here as well.

Bidding Hierarchy

Now that we've covered the different types of bidding tools users can utilize, we need to cover the bidding hierarchy that exists in the platform.

When setting up your line item, you will input a CPC bid that your line item will use when entering an auction. When you use a product bid, you are telling the platform that you want the platform to bid this new amount for this particular product instead of the CPC bid set in the line item.

If you are using a bid multipler for a page type, whenever applicable the bid multiplier will be used on the product bid amount if one is set for the product, and on the line item CPC bid if no product bid is set for the product.

To summarize, if no product bid is set the line item will bid using the CPC bid configured in the line item settings and bid multipliers will apply on the page type to both products with product bids set and products without specific bids.