Scenario 1: Promoting more than 1 SKU and wanting a redirection link (Coca-Cola image)

In this case, a separate 460 x 300 px logo image is required and must include the CTA button. Legal text may be included anywhere within the background image outside of the Button Zone.

When designing, consider the button layouts for multiple products and a singular product. In the case of a single SKU, the logo image will center itself automatically.

Scenario 2: Promoting more than 1 SKU with no redirection link (CeraVe image)

No separate logo image is required. The only required creative is a 1242 x 300 px background image. Keep all important content within a left-aligned area of 460 x 300 px.

Legal text may be included anywhere within the creative outside of the Button Zone.

Scenario 3: Promoting 1 SKU and wanting a redirection link (OIKOS image)

In this case, a separate 460 x 300 px logo image is required and must include a CTA button. The logo image will be the only clickable area in the Branding Zone and it will always be centered over the background image.

Legal text may be included anywhere within the background image. The Button Zone should be disregarded in this design case.

Scenario 4: Promoting 1 SKU with no redirection link (last image)

No separate logo image is required. The only required creative is a 1242 x 300 px background image.

Legal text may be included anywhere within the background image. The Button Zone should be disregarded in this design case.

Creative Formats

Table of contents

Digital Shelf Talker