Creative formats refer to the different types of ad designs and structures that you can use. These formats are tailored to fit specific ad placements and are designed to maximize engagement and effectiveness. Each format has its own set of design and technical specifications to ensure it performs well and adheres to the platform's standards.

Why use them?

Using creative formats in digital advertising helps enhance engagement, boost conversion rates, build brand awareness, and provide a more personalized and immersive user experience. They also ensure compliance with platform standards and offer rich media capabilities, making ads more effective and appealing.

Who is it for?

All users of the Commerce Max account.

When to use them?

Use creative formats when you want to:

Enhance Engagement: Grab users' attention with interactive and visually appealing ads.

Boost Conversions: Drive higher click-through and purchase rates with personalized and detailed product showcases.

Build Brand Awareness: Create a strong, memorable brand presence with high-impact visuals.

Increase Interaction: Encourage users to interact with your ads through elements like carousels and videos.

Optimize for Mobile: Ensure a seamless user experience on mobile devices with mobile-optimized formats.

Where to access?

To access the Creative Library:

Open the Commerce Max platform and click Shared Library > Creatives. Here, you can build a new creative or view existing ones.

To build a new creative, click the +Creative button on the left side of the Creative Library.

On the next page, select the retailer you’d like your creative to run on, and you will be able to see the available page types and formats.

In this guide, you will explore all the available ad formats in detail. You can build a new creative or view existing ones in the Creative Library. You will need to choose among the following formats. Click on the formats below to learn about the guidelines and specifications.

Digital Shelf Talker