0%

Creative Guidelines

What are Creative Guidelines?


Creative guidelines provide specific rules and best practices for designing ads, including text size, contrast, and background color, to ensure accessibility and effectiveness. These guidelines help maximize engagement and ensure a consistent brand experience.  


Why use creative guidelines?  

Creative guidelines provide specific rules and best practices for designing ads, ensuring they are accessible and effective. By following these guidelines, you can maximize engagement and maintain a consistent brand experience across all platforms. This helps your ads stand out and be easily readable, enhancing their overall impact.


Who are the creative guidelines for?  

For anyone using Creative Builder.  


When to use them? 

You should use creative guidelines whenever you are designing or updating ads. You can refer to these guidelines when:  

  • Creating new ad creatives to ensure they meet accessibility and effectiveness standards.  

  • Editing existing ads to optimize their performance and ensure they comply with the latest guidelines.  

  • Reviewing ad creatives before submitting them for approval to avoid any issues or rejections.


Where to access Creatives?  

  1. Open the Commerce Max platform and click Shared Library in the top navigation bar.  

  1. Select Creatives. 

Creative Specifications

When reviewing the creative types and their specifications for Offsite placements, always make sure to:  

  • Update the right format for each type of campaign  

  • Correctly implement the approved 3rd party trackers (optional)

Media Type 

Asset Requirements 

3rd Party Trackers (Optional) 

Image Creative 

For country-specific guidelines, please click here. 

File Types:   

  • JPG  

  • PNG  

  • GIF (Maximum animation: 30s) 
     

Maximum File Size: 500 KB  
 
Supported Creative Sizes: 

  1. Ad size: 300x250 (Recommended) 

  1. Ad size: 728x90 (Recommended) 

  1. Ad size: 160x600 

  1. Ad size: 120x600 

  1. Ad size: 180x150 

  1. Ad size: 468x60 

  1. Ad size: 234x60 

  1. Ad size: 300x600 (Recommended) 

  1. Ad size: 336x280 

  1. Ad size: 250x250 

  1. Ad size: 200x200 

  1. Ad size: 300x100 

  1. Ad size: 320x50 (Recommended) 

  1. Ad size: 240x400 

  1. Ad size: 970x250 (Recommended) 

  1. Ad size: 970x90 

  1. Ad size: 320x480 

  1. Ad size: 480x320 

  1. Ad size: 320x568 

  1. Ad size: 360x640 

  1. Ad size: 640x360 

  1. Ad size: 300x50 (Recommended) 

  1. Ad size: 320x100 (Recommended) 

  1. Ad size: 600x500 

  1. Ad size: 768x1024 

  1. Ad size: 1024x768 

  1. Ad size: 120x240 

  1. Ad size: 125x125 

  1. Ad size: 300x1050 

  1. Ad size: 360x300 

  1. Ad size: 970x66 

  1. Ad size: 500x500 

  1. Ad size: 600x600 

  1. Ad size: 100x600 

  1. Ad size: 333x333 

Impression Tracker (up to 10): 

  • Image code 

Click Tracker: 

  • Secure Only (HTTPS)  

Video MP4 

The following aspect ratios are accepted. We recommend implementing all 3 to maximize available inventory: 

  • Horizontal 

  • Vertical 

  • Square 

 

We accept MP4 files with a resolution of at least 720 pixels and a minimum 2500kbps bit rate. Videos can be up to 30 seconds. 

Criteo will generate multiple versions of the video file with various resolutions and bitrates to ensure maximum compatibility with users. 

Impression Tracker (up to 10): 

  • Image code 

 

Click Tracker (1 per creative / line item): 

  • Secure Only (HTTPS)  

 

3rd Party VAST Trackers: (add up to 5)  

  • Pixel URL only  

  • Secure Only (HTTPS)  

  • VAST Event Types: Accept Invitation, Accept Invitation Linear, Close, Close Linear, Collapse, Complete/ 4th quartile, Creative View, Exit Fullscreen, Expand, First Quartile, Midpoint/ 2nd quartile, Mute, Pause, Progress, Resume, Rewind, Skip, Start, Third Quartile 

Video VAST 

Video VAST creatives are accepted according to the technical specifications and policies outlined below: 

  • VAST 2.0 or higher is supported. 

  • OMID trackers are supported. 

  • Maximum 30 seconds ad duration. 

  • Either a Video MP4, a VPAID or a WRAPPER should be included in the VAST. 

  • Video ads can render in any size of players and ratios. 

  • MP4 files with a resolution of at least 720 pixels and minimum 2500kbps bit rate. 

  • No more than one VAST wrapper that redirect to one VAST in-line is permitted. 

  • Companion ads are not taken in consideration. 

  • Ad Pods (sequence of Linear ads played back-to-back) are not supported. 

  • All ad responses must be SSL-compliant (HTTPS). All servers involved require full SSL certification. 

  • All creatives must be free of applications, such as ActiveX, viruses, exit pops, spyware, and malware. 

  • Vast tag URL can support macro. 

Our system will read to control and detect most of the attributes of your VAST tag. 

Please control and fill out the information if necessary. This information (such as duration, mime-types available, and if your VAST contains VPAID and should only target this inventory) is used to adapt the bidding to your creative. 

Impression Tracker (up to 10): 

  • Image code 

Click Tracker (1 per creative / line item): 

  • Secure Only (HTTPS)  

3rd Party VAST Trackers: (add up to 5)  

  • Pixel URL only  

  • Secure Only (HTTPS)  

  • VAST Event Types: Accept Invitation, Accept Invitation Linear, Close, Close Linear, Collapse, Complete, Creative View, Exit Fullscreen, Expand, First Quartile, Midpoint, Mute, Pause, Progress, Resume, Rewind, Skip, Start, Third Quartile  

*VAST is a Video Ad Serving Template developed by the IAB and is used to connect the ad server and the video player. This connection allows for information to be shared about which ad to play, how the ad should appear, how long the ad should last, and whether shoppers are able to skip the ad. 

Restricted Content 

The creative must not contain any of the following content:   

  • Violence or hate  

  • Adult, lingerie or sexual products and services  

  • Drugs or drug paraphernalia  

  • Weapons and weapons accessories  

  • Tobacco or tobacco accessories 

  • Gambling 

0%