Demand-Side Metrics

Audience Fee

Total audience fee calculated as a % of the media spend

Average CPM 

Average CPM is a new column on the Campaigns and Line Items pages. 

• Calculated as the total cost of impressions served divided by the total number of impressions. 

Buying Strategy

The way in which the engine will bid in the auction.

Campaign Dates  

• You can now view a campaign's start and end dates on the upper right corner of the Analytics > Campaign Summary report and in the Start Date and End Date columns on the Campaigns page.  

  • Previously, these dates were only available at the line item level. 

• These are the start and end dates you entered when setting up the campaign. 

  • If you did not select start and end dates for an Onsite Display campaign, the earliest line item start date and the latest line item end date within the campaign will display. 

Clicks

The event that occurs when a shopper clicks an ad and is redirected either to the product detail page or to the search page to add the product directly to cart.

Click-Through Rate (CTR)

The percentage of shoppers who clicked an ad that is rendered on a page.

• Formula: Clicks / Impressions

Cost per Click (CPC)

The average cost you are paying per click. Available for Onsite Sponsored Products campaigns only.

• Formula: Spend / Clicks

Cost Per Mille (CPM)

The average cost you are paying per mille (thousand) impressions. Available for Onsite Display campaigns only.

• Formula: 1000 * Spend / Impressions

Impression

The event that occurs when an ad renders on the page.

Order Value

The total revenue generated from your Criteo ads. This can vary depending on your campaign attribution.

Remaining Budget Percentage  

Remaining Budget is a new column on the Campaigns and Line Items pages.

• Calculated as the remaining budget divided by the campaign or line item’s total budget. 

  • In Onsite Sponsored Products campaigns, if the campaign or line item is uncapped, the remaining budget percentage will not be available.

Spend

The amount (expressed in your preferred currency) that your campaign has spent to date.

Sales

The total product sales generated and attributed to your Criteo ads. This can vary depending on your campaign attribution settings.

 
Spend Pace 

Spend Pace is a new column on the Campaigns and Line Items pages. It indicates whether your campaign or line item is pacing ahead or behind and by how much.  

• Calculated as the difference between planned spend (based on the selected budget and pace settings for campaigns and line items) and actual spend. 

  • This difference is expressed both as a currency value and a percentage. 

Working Media Spend

The portion of the advertising budget that goes directly towards purchasing ad space. It excludes any parts of the budget that go towards fees to media providers and other processing charges.

Attributed Units

Units sold attributed to a click or impression

Attributed Orders

Orders or buy transactions attributed to a click or an impression

Invalid Clicks

The number of clicks stemming from a source classified as invalid (exhibiting non-human behavior) in an Onsite Sponsored Product Campaign or Line Item.

Invalid Traffic

The number of clicks stemming from a source classified as invalid (exhibiting non-human behavior) in an Onsite Display Campaign or Line Item.

Unique Visitors

• The number of distinct shoppers exposed to an ad within the reporting time period. Each shopper is counted once using the retailer cookie ID.

• Criteo uses retailer cookie IDs to identify users across sessions on the same device. Each ID can last up to a year provided the user does not clear their cookies.

View

When an ad is rendered on a page, it counts as a view when more than 50% of the ad is in sight for more than one second.

View Rate

The number of times a rendered ad was viewed.

• Formula: Views / Impressions

Win Rate

The number of total impressions won divided by the total number of impressions that were bid on.

• Formula: Total impressions won/ Total impressions bid on

Attribution Metrics are used to measure the success and performance of your campaigns and provide insights into the sales your campaigns have delivered.

Assisted Sales

Revenue from ad interactions that occurred on the shopped journey within the chosen attribution window, not including the attributed sale.

Assisted sales are:

• Valuable in demonstrating the usefulness of branding or Offsite media in conjunction with traditional auction ad line items.

• Calculated internally and can be awarded to multiple campaigns across an account.

You can view the assisted sales for specific line items on the Line Items page in Commerce Max.

• In a Demand account, click Campaigns to access the Campaigns page.

• In the Campaigns table, click the name of the campaign that contains the line items you want to view.

• On the Line Items page, the Assisted Sales column contains the assisted sales amounts for each line item of that campaign.

Attributed Sales

A sale that was a direct result of your marketing campaign (in accordance with your attribution rules). Also a measure of the conversions of your campaign.

• Formula: Sum of all Sales

Cost per Order (CPO)

The average cost you are paying per order.

• Formula: Spend (including any platform fees) / Attributed sale units

Return on Ad Spend (ROAS)

A measurement of the revenue you will receive for every unit of currency you spend on ads. ROAS can vary based on your attribution settings.

• Formula: Attributed Sales / Spend

Units

The number of products sold that can attributed to Criteo ads.

Dimensions are attributes of your data. They aggregate the metrics in your reports and are used as breakdowns. You can view dimensions in the reports on the Analytics page.

Advertised Product Category

The category of the product that is being advertised. This category is retailer-specific and may vary from retailer to retailer.

Advertised Product ID

The advertised product identifying number. This references the same ID used in catalogs.

Advertised Product Name

Name of the advertised product.

Campaign

Campaigns are the highest level of hierarchy in CMax. They are where you set how much you want to spend, and over what time-period. Campaigns contain line items. All campaign-level settings take priority over line-item level settings.

Campaign ID

The campaign identifying number for reporting.

Campaign Type

The type of campaign configured (Onsite Sponsored Products or Onsite Display).

Environment

Indicates the device and/or platform that shoppers browse on Web, App, or Mobile.

Line Item

Each campaign consists of one or several line items. You must have at least one line item to start serving ads. Within a line item you can select all settings that define your ad, such as pacing, pages, formats, and retailers.

Line Item ID

Line item identifying number for reporting.

Page Type

The type of retailer web page on which an ad renders, such as the home page, browse page and search page.

Product

Also called a SKU (Stock Keeping Unit). This is the actual promoted product. It may be listed by name, retailer ID, or a universal identifier like MPN or GTIN. Product dimensions are only available in Onsite Sponsored Products campaigns.

Product Category

The taxonomy of products that are promoted within CMax. This is based on the Universal Google Taxonomy.

Retailer ID

Retailer identifying number for reporting.

Retailer

Name of the retailer which the line item is serving ads (i.e. Target).

Search Term

The exact words or phrases a shopper searched on a retailer’s website.

Stemmed Search Term (Previously called Keyword)

The root of words or phrases that are used to match your keywords with the terms people are searching for.

Search term type

The match type used to associate a search term and keywords entered for the campaign.

• Entered – If the search term matches exactly what has been entered manually by the Commerce Max user 

• Searched – The search term matches what was searched by a shopper on the retailer's website

• Null – For all other use cases corresponding to automatic keywords

Search term targeting

Manual targeting happens when you add keywords to your campaign. Automatic targeting happens when the AI engine associates a keyword to your campaign.  

• Manual targeting – If the search term matches either a keyword entered on CMax or one of the variations created from stemming a raw CMax keyword

• Automatic targeting – All other search terms added via the automated keyword tool