Video Metrics
Average Interaction Rate
The average number of interactions per video start, including actions such as mute, unmute, pause, or resume.
Formula: Total Video Interactions / Total Video Starts
Completion Rate
The percentage of started videos that played for their entire duration.
Formula: Number of videos that played to completion / Total number of videos started * 100
Cost Per View
The average cost of a video that started playing
Formula: Spend / Video starts
Cost Per Completed Views
The average cost of a video played for its entire duration
Formula: Spend / Played to 100%
Playing Rate
The average played percentage of a started video.
Formula: Sum of Quartiles x 0.25 / (4 x Video starts)
Played to 25%
The number of times one of your videos played to at least 25% of its duration.
Played to 50%
The number of times one of your videos played to at least 50% of its duration.
Played to 75%
The number of times one of your videos played to at least 75% of its duration.
Played to 100%
The number of times one of your videos played to 100% of its duration.
Starts
The number of times one of your video ads started playing.
Starting Rate
The percentage of videos printed that started playing.
Formula: Video Starts / Placement Impressions
Viewability
The percentage of displayed ads or video ads that were considered viewable.
Video Views
The number of times at least 50% of the video ad appeared for at least 2 seconds (MRC standard).
Video Muted
The number of times users clicked the “mute” button on your video.
Video Unmuted
The number of times users clicked the “unmute” button on your video.
Video Resumed
The number of times users activated the resume control after the creative had been stopped and paused.
Video Paused
The number of times users activated the pause control on the video.
Viewability Rate
The percentage of video ads that were considered viewable. At least 50% of the ad’s pixels must be visible on the screen for at least two continuous seconds (MRC standard). Requires OMID support.
Formula: Viewable Impressions / Placement Impressions