Video Metrics

Average Interaction Rate

The average number of interactions per video start, including actions such as mute, unmute, pause, or resume.

  • Formula: Total Video Interactions / Total Video Starts


Completion Rate 

The percentage of started videos that played for their entire duration. 

  • Formula: Number of videos that played to completion / Total number of videos started * 100 


Cost Per View  

The average cost of a video that started playing 

  • Formula: Spend / Video starts 
     

Cost Per Completed Views  

The average cost of a video played for its entire duration  

  • Formula: Spend / Played to 100%


Playing Rate 

The average played percentage of a started video. 

  • Formula: Sum of Quartiles x 0.25 / (4 x Video starts) 


Played to 25% 

The number of times one of your videos played to at least 25% of its duration. 


Played to 50% 

The number of times one of your videos played to at least 50% of its duration. 


Played to 75% 

The number of times one of your videos played to at least 75% of its duration. 


Played to 100% 

The number of times one of your videos played to 100% of its duration. 


Starts 

The number of times one of your video ads started playing. 


Starting Rate

The percentage of videos printed that started playing.

  • Formula: Video Starts / Placement Impressions


Viewability

The percentage of displayed ads or video ads that were considered viewable.

Video Views 

The number of times at least 50% of the video ad appeared for at least 2 seconds (MRC standard).


Video Muted

The number of times users clicked the “mute” button on your video.


Video Unmuted

The number of times users clicked the “unmute” button on your video.


Video Resumed

The number of times users activated the resume control after the creative had been stopped and paused.


Video Paused

The number of times users activated the pause control on the video.

Viewability Rate

The percentage of video ads that were considered viewable. At least 50% of the ad’s pixels must be visible on the screen for at least two continuous seconds (MRC standard). Requires OMID support.

  • Formula: Viewable Impressions / Placement Impressions