Advertise Alcohol Products with Sponsored Products
Alcohol brands can run Sponsored Products campaigns on participating U.S. retailer sites through Commerce Max, reaching high-intent shoppers at the point of purchase. Campaigns run on dedicated, alcohol-products-only retailer catalogs, completely separate from a retailer's standard Sponsored Products activity.
Regulated Category Campaigns
To run alcohol advertising, you create a regulated category campaign. A new Product Category setting in the campaign creation flow designates a campaign as regulated category. This setting must be selected at the time of campaign creation and unlocks the geo-targeting options required for alcohol advertising.
State-Level Geo-Targeting
Every line item in a regulated category campaign requires at least one US state to be selected for targeting. You can define your targeting by either including or excluding states. Available states are limited to those each retailer has approved for alcohol advertising on their site.
This lets you control exactly where your ads run based on your own compliance needs and risk tolerance.
Eligibility and Access
This feature is available to alcohol brands and agencies working with participating U.S. retailers. It is not available on standard retailer accounts.
More information coming soon.