What are Offline Sales?
Offline Sales are purchases attributed to an ad for a product that a person saw online and then purchased in a retail store.
Capturing and analyzing offline sales data is essential for retailers and brands to understand consumer behavior, measure the effectiveness of marketing efforts, and optimize business strategies.
Closed-loop reporting gives the ability to determine the impact of marketing on both in-store and online transactions and provides a more holistic view of how media impacts sales.
We gain a comprehensive view of ROAS across all touchpoints by looking at omnichannel sales.