![](https://media.stonly.com/media/images/b518e753-5005-4fe4-af6b-1b4708b1b8fc.png?s=6e91d0115a9d70868896dd7c0af22fab01a7b59711c3c674d760c2e44d5b1169bb55395967d034e09480f397f2e7222f2aeafe0cd165dab3c3348f45c1ebcdcb7de9cc5c49086a22d069c33c6630932eb7825340b16ea5e438198415975d67331770a671049c5a772d003a442f215ef2&w=1280&h=1440&auto=format)
![](https://media.stonly.com/media/images/b518e753-5005-4fe4-af6b-1b4708b1b8fc.png?s=6e91d0115a9d70868896dd7c0af22fab01a7b59711c3c674d760c2e44d5b1169bb55395967d034e09480f397f2e7222f2aeafe0cd165dab3c3348f45c1ebcdcb7de9cc5c49086a22d069c33c6630932eb7825340b16ea5e438198415975d67331770a671049c5a772d003a442f215ef2&w=1280&h=1440&auto=format)
What are Offline Sales?
Offline sales are purchases attributed to an ad for a product that a person saw online and then purchased in a retail store.
Capturing and analyzing offline sales data is essential for retailers and brands to understand consumer behavior, measure the effectiveness of marketing efforts, and optimize business strategies.
Closed-loop reporting gives the ability to determine the impact of marketing on both in-store and online transactions and provides a more holistic view of how media impacts sales.
By looking at omnichannel sales, we gain a comprehensive view of ROAS across all touchpoints. In expanding campaign analysis to include offline attribution, we observed an average ROAS increase of +42% compared to campaigns solely focused on online attribution. (Source: Based on 2023 Criteo Analysis for US Retailers)