Revenue Report
Revenue Report
The Revenue Report is for Supply account owners. It helps you understand your data monetization revenue for Onsite and Offsite campaigns and where your revenue is coming from. Revenue Reports provide full visibility across all advertisers and media types.
The Revenue Report gives insight into generated revenue, delivered impressions and clicks, average rates, and performances. It includes multiple filters.
Filters: Program type (direct, indirect), Retailer, Campaign type (Onsite Sponsored Products, Onsite Display)
On the top of the report, you can find a snapshot of your Revenue Performance with three KPIs: Revenue, CPM impressions, and Clicks.
Then, below the metrics summary, you can find a chart with the top performers (based on your filter) and a table with a comprehensive list of metrics and all details.
You can select and combine multiple dimensions and metrics which facilitates the creation of custom reporting. This allows you to analyze your performance with more precision.
You can choose from the following dimensions:
Campaign
Product*
Product Category*
Advertiser
Page Type
Product Brand*
Environment
You can also customize based on the following metrics:
Onsite Sponsored Products Revenue - Revenue generated from Onsite Sponsored Products campaigns.
Onsite Display Revenue** - Revenue generated from Onsite Display campaigns
Impressions - The number of times your ads were shown.
Clicks - The number of clicks on your ads.
Avg. CPC - Total click ad spend divided by the total number of clicks (Spend/Clicks) (Only applicable for CPC-managed campaigns)
Avg. CPM** - Total cost of impressions divided by the total number of impressions (Spend/Impressions) (Only applicable for CPM-managed campaigns)
Units - The number of units sold that can be attributed to your ads.
Sales - The revenue that can be attributed to your ads.
ROAS - Return on ad spend (ROAS) is calculated by dividing the number of attributed Sales by the total ad Spend.
Filtering, exporting, saving & scheduling tools have all been incorporated into the report as well to provide the retailer with the same experience and tools.