About Assisted Sales | Commerce Max Help Center

What is Assisted Sales?

Assisted sales represent the number of purchases a line item helped influence, through impressions or clicks, but did not receive attribution credit for. The credit was assigned to a different line item.

This means the shopper saw or engaged with the line item before purchasing, but another line item ended up receiving the attributed sale.

Where does Assisted Sales appear in reporting?

You can view assisted sales at the line-item level under your campaign reporting page. To find them:

Navigate to the Campaigns page on your dashboard.
Select the campaign you want to review.
Go to the Line Items page, and look for the Assisted Sales column.

This column shows how many eligible purchases the line item contributed to without being assigned attribution credit.

Attributed Sales vs. Assisted Sales

A single purchase can only be attributed to one line item. However, multiple line items can be counted as assisting that purchase, as long as they were:

Shown to the shopper, and
Eligible under the campaign’s attribution settings.

Important note on lookback windows: Like attributed sales, for a line item to register an assisted sale, the time between the shopper’s exposure to that line item and the purchase must fall within the attribution window configured for its campaign.

For example:

If a campaign is configured with a 14-day post-click attribution window, a line item from that campaign can only assist a sale if the purchase occurs within 14 days after the shopper clicks on the ad.
If the purchase occurs more than 14 days after the click, the exposure falls outside the campaign’s attribution window, and the line item will not be counted as assisting the sale.
Also, like attributed sales, if the campaign’s attribution settings are modified, assisted sales will be retroactively recalculated to reflect the updated settings.

Practical Example

Scenario:

Line Items A, B, and C promote similar products.

A shopper is exposed to A (impression), C (impression), and then B (click) before purchasing a product, eligible for attribution to the 3 line items (according to their attribution settings).

Outcome:

Line Item B receives the attributed sale because clicks take precedence over impressions, and it is the last eligible touch.

Line Items A and C assisted the sale and are counted as assisting line items.

Reporting view:

Line Item	Attributed Sales	Assisted Sales
A	0	1
B	1	0
C	0	1

B “scores the goal” (gets attribution).

A and C “made the passes” (assists).