Campaign Dashboard
The Campaign and Line Item dashboards are your central hub for tracking and analyzing campaign performance in Commerce Max. Whether you're reviewing results at the campaign level or drilling down on specific line items, these dashboards give you a clear picture of how your campaigns are performing and the budget context you need to act on it quickly.
What is the Campaign Dashboard?
The Campaign Dashboard is the first thing you see when you log in to your Commerce Max account. It is the landing page of the Campaigns section.
You can customize the performance graph by selecting up to two metrics to view simultaneously. This helps you spot trends and investigate performance changes at a glance. Select the column picker icon next to the search bar to choose your metrics. Your selection saves as your default view each time you log in.
Available metrics:
Settings: Retailer, Brand, Start Date, End Date, Total Budget, Remaining Budget, Bid, Spend to Date, Audience Fee (Offsite only), Buying Strategy (Offsite only), Optimization (Offsite only), Spend Pace (Offsite only)
Performance: Pacing Rate (Onsite Display and Offsite only), Budget at Risk (Onsite Display and Offsite only), Impressions, Clicks, CTR, Win Rate, Spend, Avg. CPC, Avg. CPM, Viewability, CPO (Offsite only)
Attribution: Assisted Sales, Sales, ROAS
From the Campaign dashboard, you can also navigate to:
Analytics
Shared Library (Audiences and Segments, Creatives, Domain/App Lists)
Billing (Balances, Credits)
For more details on your campaign’s performance, you can drill into individual line items in the Line items Dashboard, or access detailed reports in the Analytics Section of the UI.
Line Items Dashboard
When you click into a campaign, the Line Items Dashboard opens. This is where you can analyze performance at the individual line item level and make quick optimization decisions.
The dashboard includes the same visual graph and table format as the Campaign Dashboard, with an expanded set of available metrics:
Settings: Retailer, Brand, Start Date, End Date, Total Budget, Remaining Budget, Bid, Spend to Date, Audience Fee (Offsite only), Buying Strategy (Offsite only), Optimization (Offsite only), Spend Pace (Offsite only)
Performance: Pacing Rate (Onsite Display and Offsite), Budget at Risk (Onsite Display and Offsite), Impressions, Clicks, CTR, Win Rate, Spend, Avg. CPC, Avg. CPM, Viewability, CPO (Offsite only)
Attribution: Assisted Sales, Sales, ROAS
Video (Onsite Display and Offsite): Completion Rate, Video Views, Starts, Played to 25%/50%/75%/100%, Playing Rate, Starting Rate, Video Viewability, Video Paused, Video Resumed, Video Muted, Video Unmuted, Average Interaction Rate
Select the column picker icon next to the search bar to customize which metrics appear. Your selection saves as the default view.
Analytics
You can also go to the Analytics section of the UI, where you’ll find performance broken down by Campaign, Line Item, Product Brand, Product Category, Product, Page Type, Keyword, etc. For more information, click here.
Why Are These Dashboards Useful?
You can visualize the data in the graph with up to two metrics simultaneously. This can help you visualize the relationship between the selected metrics and identify the root cause of any performance change.
For example:
Spend dropped yesterday? Select Spend as metric one and Clicks as metric two. If clicks dropped too, the two are likely connected. If not, try switching metric two to CPC.
ROAS increased yesterday? Pair ROAS with CPC. A decrease in CPC often explains an uptick in ROAS.
Use these dashboards to:
Get a performance overview across all campaigns and line items
Analyze trends in spend, clicks, ROAS, or impressions over time
Compare two metrics to investigate performance changes
Drill into specific campaigns or line items to identify what's working and what isn't
Validate the impact of recent bid or budget adjustments
Catch underperforming line items before they affect overall results
Using the tooltip:
The dashboard tooltip shows the data of the two selected metrics for a specific date.
To see the tooltip, simply move your cursor within the graph to the date you’re interested in seeing in more detail.
Using the table
In the table, you can search for a specific campaign or filter by status, and watch the line chart data refresh to reflect these selections.
Using this table, you can see metrics at the individual campaign level.
Who is this for?
It is accessible to all users to track and optimize campaign performance in Commerce Max.