Campaign Dashboard
The Campaign Dashboard is the first thing you see when logging in to Commerce Max using a Demand Account. It is the landing page of the Campaign section.
The dashboard shows high-level data in a graph and in the table below to give you an at-a-glance view of performance and help you identify any optimizations needed.
You can also choose and select different metrics you want to analyze in the performance graph.
Click the button next to the search bar and select the KPIs you want to analyze.
This allows you to have a deeper look at the campaigns you are most interested in.
Line Items Dashboard
For a more in-depth analysis, you have two choices. You can click on a campaign, which will bring you to the Line Items Dashboard.
Similar to the Campaign Dashboard, the Line Items Dashboard shows high-level data in a graph and in a table below to give you an at-a-glance view of performance and help you identify any optimizations needed.
In the Line Items Dashboard, you can choose and select different metrics you want to analyze in the performance graph.
Click the button next to the search bar and select the KPIs you want to analyze.
This allows you to have a deeper look at the campaigns you are most interested in.
Analytics
You can also go to the Analytics section of the UI, where you’ll find performance broken down by Campaign, Line Item, Product Brand, Product Category, Product, Page Type or Keyword etc.
Comparing Metrics
You can visualize the data in the graph with up to two metrics at the same time. This can show you the relationship between the metrics you’ve selected and help you find the root cause of any change in performance.
Campaign Dashboard KPIs:
You can choose from 14 settings and KPIs available for selection in the Campaign Dashboard:
Brand, budget, ROAS, clicks, average CPC, average CPM, CTR, impressions, sales, spend, and dates.
Line Items Dashboard KPIs:
You can choose from 15 settings and KPIs available for selection in the Line Items Dashboard:
Brand, budget, bid, ROAS, clicks, average CPC, average CPM, CTR, impressions, sales, spend, and dates.
Using the Tooltip
The dashboard tooltip shows the data of the two selected metrics for a specific date.
To see the tooltip, simply move your cursor in the graph to the date you’re interested in seeing in detail.
Using the table
In the table, you can search for a specific campaign or filter by status, and watch the line chart data refresh to reflect these selections.
Using this table, you can see metrics at the individual campaign level.