Table of contents
Create a Campaign
To create a campaign, navigate to the Campaigns section of the platform and follow the steps below:
Click the +Campaign call-to-action in the top left side of the Campaign Section landing page.
Choose between Onsite and Offsite.
Choose between Onsite Display and Onsite Sponsored Products.
Choose between Auction or Sponsorships.
Name your campaign and define the Flight Dates
Define your Budget.
Set up your Attribution Settings.
Click on Create: your campaign is ready, and you can now add Line Items.
After setting up your campaign, you'll be automatically redirected to our Line Item creation step.
Campaign Settings
Campaign Name
Name your campaign during your campaign creation.
The campaign name you choose will be seen only by you in the Campaign and Analytics Section. It won't appear in your ads and will never be visible to shoppers.
Campaign Budget
Setting up a budget for your campaign is optional. When creating your campaign, select either one of the options below:
Uncapped Budget: Your campaign will spend from the funds available in the balance that you set up in the Billing Section of the platform.
Capped Budget: Your campaign will stop running when the budget entered is reached. You can set up a budget at the campaign level.
You have the option to set a monthly or daily cap. If you set a cap at the campaign level, the campaign will stop spending once the line items under that campaign reach the amount specified in the cap.
Monthly Cap:
Your campaign will spend until the amount set at this level has been reached by all line items for the entirety of the month.
Daily Cap:
Your campaign will spend until the amount set at this level has been reached for all line items in one day.
Automatic Daily Budget is available at the campaign daily budget level, exactly like the line item level:
This tool divides the budget evenly across all days in the campaign, and will automatically take any underspend and divide it evenly across the remaining days of the campaign.
To enable this option, 3 fields will be required:
Campaign Start Date
Campaign End Date
Campaign Total Budget
Campaign Attribution Settings
The conversion cycle can be drastically different between a shopper buying groceries and a shopper buying a TV. Your return on ad spend (ROAS) measurement can also be different depending on your objectives (lower or upper funnel) and the ad formats that you are running.
Customize your attribution settings to fit your campaign's goal by selecting which Lookback Window to use and defining the Product Match for both Post-Click and Post-View conversions.
The Lookback Window is the eligible time period between a sales transaction and an ad event. The Product Match is the relationship between the purchased product and the advertised one.
You can choose from the following Lookback Window options:
Post-Click Settings
Lookback Window:
7 Days
14 Days
30 Days
Product Match:
Same product
Same product, same category
Same product, same category, same brand
Post-View Settings
Lookback Window options:
No Post-View
1 Day
7 Days
14 Days
30 Days
Product Match options:
Same product
Same product, same category
Same product, same category, same brand
By default, the following Attribution Settings will be used unless edited:
Post-Click: 30 Days, Same Product + Same Category
Post-View: 1 Day, Same Product
In the beginning, we recommend that you set up an attribution window that you’re used to, in order to compare apples to apples. Then, as you turn on more campaigns, you can consider changing your model to see the impact of those changes.
You can change the attribution settings after creating your campaign and launching your line items.
To learn more about our attribution settings and model, go to Attribution Settings.
For additional support, here is a video showing how to build a campaign in RMP.