Line Item Build Page 1.1 | Commerce Max Help Center

Line Item Settings

Naming your Line Item
- The first step in Line Item creation is to name your Line Item. The Line Item name you choose will be seen only by you in the Campaigns page and Analytics sections. It won't appear in your ads and will never be visible to shoppers.
- Enter a name that will help you identify it within your campaign or in a report. A Line Item name is unique and each Line Item must be named differently in the same campaign.
Selecting a Retailer
- After naming the line item, choose the Retailer you want your ads to run on.
- Click on the dropdown to select from the available retailers. You can select one retailer only per line item.
- The products available for you to promote (later in this guide) will be updated based on the retailer's selection.

Targeting Based on Tracking Preference

Under certain privacy laws, retailers must ask shoppers on their site if they accept or refuse tracking (i.e. storing browsing information linked to their user ID). If you select a retailer who has enabled this feature, you will find an additional section for Targeting Based on Tracking Preference settings. These controls allow you to choose whether you want your line item to serve both opted-in and opted-out shoppers. By default and unless these settings are edited, your line item will serve to opted-in shoppers only. If you see no settings available to edit and are a non-Read Only user, you can assume that you only target opted-in shoppers.

Important: No sales attribution is collected for opted-out users, as attribution relies on the user ID. Therefore, ROAS and conversions-based KPIs will likely be lower on line items targeting opted-in and opted-out shoppers. However, targeting both opted-in and opted-out shoppers increases total impressions and clicks.

Setting Start and End Dates
- Start by selecting the Start Date on the calendar (today's date is set by default but you can select any date in the future).
Note: If you select a date in the future, your line item will have a “Scheduled” status. This means that on the selected date your line item will automatically switch to “Active” and start delivering ads.
- Then continue by selecting an End Date. You will have to choose from the following two options:
  - No End Date: This is the “None” option: Your line item will be on “Active” status for as long as it has funds to spend.
  - Specific End Date: Select the date directly on the calendar, your line item will stop serving ads and change to “Ended” status on this precise date at the end of the day.

Ad Scheduling

In addition to the flight dates, you can optionally choose to control your line item’s ad delivery by day of the week as well as by hour. This feature is also known as Dayparting.

Click the Ad Schedule option underneath the Schedule heading.
Choose Run Ads on a schedule to reveal a series of three dropdowns that can be used to select your desired schedule: Day(s) of the week, Start Time, and End Time.

To create a schedule for your Onsite Sponsored Products Line Item:

Choose a day of the week or use the weekday (Monday – Friday) or weekend (Saturday - Sunday) presets.
Input your desired start time, from 12:00 a.m. to End of Day (11:59 p.m.)
Input your desired end time, from 12:00 a.m. to End of Day (11:59 p.m.)
Use the Add button to build out your schedule. You can also input multiple intraday parameters - for instance, you can add multiple rules for Monday, allowing ads to be served from 7:00-9:00 a.m., later in the day from 12:00-2:00 p.m., and 5:00-End of Day.
Ensure that you’ve selected an end time after your start time. If you set conflicting rules – for example, Monday: 9:00 a.m.-10:00 p.m., Tuesday: 6:00 a.m.-4:00 p.m., Weekdays (Monday-Friday): 7:00 a.m.-5:00 p.m., then the system will take the earliest start time available to each period and the latest possible end time:
- Monday: 7:00 a.m.-10:00 p.m.
- Tuesday: 6:00 a.m.-5:00 p.m.
- Wednesday, Thursday, Friday: 7:00 a.m-5:00 p.m.

Click the x button at the right of each individual rule to remove it. To reset the schedule entirely, click Run Ads all the time.

For more information on Ad Scheduling, check out the dedicated article here Ad Schedule.