Table of contents
Creative Guidelines
To access Creatives:
Log in to your account.
Click on Shared Library in the top ribbon.
Click on Creatives.
General Guidelines
Text Size
There is a minimum text size requirement for Criteo banners, which is 10px on desktop versions, and 18px on mobile versions. We set up this rule for accessibility reasons, in order to make all our formats legible for everyone.
Contrast
Be careful with the contrast of the colors of texts and UI elements in your creatives. Still for accessibility reasons, we do not accept texts or buttons with a color that makes them difficult to read. You can check the contrast ratio of your colors on the web. The minimum good ratio according to the Web Content Accessibility Guidelines is 4,5:1.
Background Color
For the background, we don’t recommend to use flat white color since when the banners are live on the retailer’s website, the color of the product grid (which we can find on the side of the banner) and the website background is white too. So, in order to differentiate the banner and make it stand out from the background of the retailer’s website, we should preferably use other colors.
Commerce Display Formats
Butterfly
Up to 5 buttons
Colors can be chosen for each state
Flagship
Carousel displaying until 5 products at a time
Requires only 1 available product for display
Showcase
Requires 3 available products to be displayed
Onsite Display Formats
Digital Shelf Talker
Static display on broad inventories (catalog, keywords and categories)
Requires no product for display
Redirects towards a dedicated landing page
Display Panel
Static display on broad inventories (keywords and categories)
Requires no product for display
Redirects towards a dedicated landing page
IAB
Static display on broad inventories (keywords and categories)
Requires no product for display
Redirects towards a dedicated URL