What is data freshness?
Data Freshness tells you how current your performance data is in Commerce Max. It indicates the latest point in time up to which campaign events like impressions, clicks, and conversions, have been collected and processed.
Why is it important?
Helps accurately interpret performance metrics, especially for recently launched or active campaigns.
Accounts for event processing delays due to retailer integrations and attribution logic.
Ensures you make informed optimization decisions based on fully processed data.
Reduces confusion around discrepancies in metrics during early campaign hours.
Who is it for?
All users of the Commerce Max account who wish to look at the metrics and gauge performance.
When to use it?
Use Data Freshness when:
Monitoring newly launched campaigns to avoid premature analysis.
Investigating sales spikes or dips to check if data is still being updated.
Reviewing daily pacing and delivery to understand the current campaign status.
Validating whether conversion attribution is complete post-campaign.
Where to find it?
You can find the Data Freshness Notice in every dashboard under both the Campaigns and Analytics sections. The stamp provides you with the latest time at which the data for impressions, clicks, and sales was updated.
How it works?
About data collection
With Commerce Max, you can buy ads directly on Retailers’ sites and app inventory. For us to serve your ads and collect all their events, we partner with the Retailers and implement our technology with them. For most Retailers, the data collection is close to real-time. But for some, it can take more time, which leads to delays in data processing and availability in dashboards.
About data processing
When the data is fully collected, it is then processed by our engines.
About data adjustments
The data displayed in your dashboards can change and reflect new events, even if your campaign has stopped and is not serving ads anymore. Changes can happen, especially if:
A sale happens within your attribution window (after a click or a view), therefore leading to an increase in reported attributed sales and ROAS.
Our Invalid Traffic engine detects fraudulent clicks, therefore leading to a decrease in reported clicks.