🚀New metrics available in the Offsite Activity Dashboard

What is it?

Within the analytics tab, the Offsite Activity Dashboard has three new metrics to help measure how efficiently offsite ads drive users to the targeted landing pages. They are:

Visits: Total number of clicks that resulted in a landing event within one hour.
Landing Rate: The percentage of clicks that successfully led to a landing event.
- Formula: (Visits / Clicks) x 100
Qualified Visits: The number of clicks that resulted in a second landing event within one hour, indicating higher user engagement.

Additionally, the Creative Size breakdown has been renamed to Creative (it will be the default metric) and will start by showing the creative name as the first metric. This will provide a more intuitive overview of campaign performance.

Why?

By leveraging these new metrics and breakdowns, you can gain a more comprehensive understanding of the following aspects when it comes to your offsite campaigns:

Campaign Effectiveness: Assess the overall performance of the campaigns in driving traffic and engagement.
Creative Performance: Identify high-performing creatives and allocate the budget accordingly.
Landing Page Optimization: Analyze landing page performance and make necessary adjustments to improve conversion rates.
Media Partner Optimization: Evaluate the effectiveness of different media partners and optimize your media mix.

🌟 Learn more:

What's New December 2024