Step 2: Product Selection
Viewing and Removing Products
You can see and manage all products in one place, even if they appear in multiple line items. For each product, you can check which retailers it's linked to, view its performance, and see the bid amount being used (or the range if it's in more than one line item).
If you want to stop or start a product to serve on all the product-related line items, you can select one or multiple products and toggle the switch On/Off.
To view or edit the line items for any specific product:
Under the Campaign Products page, click on the Line Item number you see for the respective product under the Line Items column.
You can turn the product ON or OFF across all retailers at once or manage its ON/OFF status for each retailer separately. If needed, you can update bid amounts for the product across all retailers in one go.
To add any new products to the existing line items:
Click on the +Add Multiple Products button on the Campaign Products page.
You will be taken to the Products page, where you can add multiple products at once, either from the Account Catalog or by finding matches by Product IDs.
If you search by keyword (Search Account Catalog), all products with a matching word in their name will be returned.
With the product ID (Find matches by product IDs) option, you first select the type of product ID you're searching by and then enter the IDs (one per line). The search will return all exact matches, and let you know if some don’t exist.
Select the desired product(s) and click on Next.
You will now see the Line Items that exist in your campaign, along with the Retailers associated with each Line Item.
Click the number in the Products column to review the selected products and their availability.
If needed, you can update bid amounts for the product across all retailers in one go.
The system will automatically place each SKU into the right line items based on which retailers carry that product.
When you have verified all the changes made, click on Next, and the new products will be added.
Pause Product Delivery
You can toggle delivery for all selected products within a campaign or line item at any time. Pausing a product will stop the campaign and line item from delivering any ads for that product. Un-pausing will resume delivery for that product if it is in stock. You can toggle products On/Off at both the campaign and line item level.
At the Campaign Level:
On the campaign landing page, click on Campaign Products in the left-side navigation menu.
You will land on a page that shows you all products that are being targeted within the campaign. Click the On/Off toggle next to any product to turn delivery for that product on or off.
At the Line Item Level:
From the campaign landing page, select the line item you want to adjust the delivery for.
Click on Details in the View column.
On the resulting products page, click the On/Off toggle next to each product to adjust the delivery for that product.
Edit Keywords
Click on the line item name in the table to edit your keywords. You’ll be redirected to the same workflow as the one you used to create the line item. Click on Save & Continue on Step 1 to reach Step 2: Select Products.
From here you can enter the keyword(s) you want to exclude your ad from appearing in the Negative Keywords section below the product catalog. Simply add or remove inputs to edit the selection.
When you're done, be sure to navigate through all the line item steps, up to step 4 - Review, and click on Launch. Otherwise, your negative keywords will not be taken into account.
Negative Keywords may be entered as either Broad Match or Exact Match.
Note that they will be applied to your line item within 15-30 minutes after you save.
Broad Match:
Negate search terms that include the keyword or continuous keyword string, including all stemmed variations of the keyword(s).
Exact Match:
Negate search terms that are the exact keyword or keyword string, including all the stemmed variations of the keyword(s).
Your ads may continue to serve search terms that include any additional keywords or that don’t include all keywords in a negative keyword string.
A few tips below:
Enter one keyword or keyword string per row.
Keywords are not case-sensitive.
Keywords will be applied to all products targeted in the line item, therefore, to negate keywords for only certain products, create a separate line item for these products.
Duplicate entries will be automatically de-duplicated.
The same keyword entered in both match-type textboxes will be considered as two keywords. For example, “remote control” in the Broad Match textbox and “remote control” in the Exact Match textbox are counted as two keywords.
Negative keywords take priority. Meaning if a keyword is in both the Negative Keyword section and the Submitted Keyword section, it will be treated as a Negated Keyword.
Up to 1,000 Broad Match and up to 1,000 Exact Match negative keywords can be entered per line item.
Special characters are permitted but may automatically be parsed.