Edit an Onsite Display Line Item

Three fields cannot be edited once a line item is active: the retailer, the start date, and the page type. To run on a different retailer, start date, or page type, create a new line item.

Whether a change is sent back to the retailer depends on the field, the buy type, and the line item's status. Yes means the change is sent for re-review; No means it is not; Cannot edit means the field is locked.

1. Click Campaigns in the header.

2. Click the name of the campaign holding the line item.

3. On the Line Items table, make changes by clicking the pencil icon next to the setting you want to change.

4. You can also click the name of the Line Item to enter the end-to-end line item edit workflow.

You can change the line item name at any time. Save and publish at the bottom of the page when you are done.

The retailer cannot be changed. If you need a different retailer, create a new line item with that retailer and its products.

In European markets, if your retailer has tracking preference enabled, you can change whether the line item serves to opted-in shoppers only or to both opted-in and opted-out shoppers, at any time. Remember that including opted-out shoppers raises impressions and clicks but lowers ROAS and other conversion metrics, because no attribution is collected for them. If you change this setting mid-flight, expect your reported performance to shift.

The start date cannot be changed after creation. To use a different start date, create a new line item.

To change the end date, select a new date (today or any future date) and save. Changing dates can change the line item's status.

For Preferred Deals and Sponsorship line items, you can edit three settings:

• Line Item Budget. Enter a new amount. On a scheduled line item, the change goes to the retailer for re-review. Once the line item is active, it does not. You cannot edit the budget on a lockout line item (Sponsorship only).

• Pacing. Choose Even, As soon as possible, or Daily budget cap. If you choose Daily budget cap, enter the amount you want to spend each day. Changing pacing does not require re-review.

• Frequency Capping. Choose Don't set a frequency cap or Set a frequency cap to limit how many times your ad appears to the same shopper on the retailer's website. Changing the frequency cap does not require re-review.

On an Auction line item, you can edit only frequency capping in the Settings step.

View your current products in the list.

• To add products, click + Add more products, then use Search Account Catalog or Search by Product ID, the same as during creation. Adding products requires retailer re-review.

• To remove a product, click the x beside it. Removing products does not require re-review.

You cannot change the page type after a line item has launched; create a new line item for a different page type. If the line item has not yet been approved, you can still change the page type, but doing so reverts it to draft until you re-complete every step, and it stops spending while in draft. Changing the page type can also change which creatives you can use.

For keywords and categories on an active Auction line item, adding is reviewed by the retailer and removing is not:

• Keywords. Add or remove terms in the Keywords box, or add suggestions from Recommended Keywords. Enter one keyword or phrase per row. Adding manual keywords requires re-review and the line item stops spending until approved; recommended keywords are auto-validated and need no review.

• Categories. Search and use the check boxes to add a category; adding is reviewed by the retailer. Uncheck boxes to remove categories, or Clear All to clear them. To exclude a category's child pages, clear the checkbox in the Include Child column.

We recommend not changing the creative after launch. If you must, open the creative step and select a new creative. Editing the creative requires re-review, and the line item keeps serving the old creative until the retailer approves the new one.

For Commerce Display ads, you can add, remove, or change the products in a product listing. The dropdown lists the products you selected in the products step, so add them there first. Editing the featured products in a Butterfly creative requires the creative to be re-reviewed; the line item keeps serving the old creative until approval.

You can edit your advanced targeting options at any time, and the change does not trigger re-review. Advanced targeting is optional; without it, the line item uses contextual targeting based on the page type and your keywords or categories. To learn more, please see About Onsite Display Targeting Options.

Auction line items have a CPM bid step that Sponsorship and Preferred Deals do not. You can edit the CPM bid, and the change does not trigger retailer re-review. To learn more, please see About Onsite Display Bidding.

If the line item uses Adaptive CPM, you edit its single Max CPM instead of per-page-type bids. You can also switch a line item between standard bidding and Adaptive CPM at any time. Switch at the very start or end of the day to limit disruption to pacing, and check your bid values afterward. To learn more, please see Adaptive CPM for Onsite Display Auction Campaigns.

Duplicating creates a new line item with almost identical settings, which you can adjust and resubmit.

1. Click Campaigns in the header.

2. Click the campaign holding the line item.

3. On the Line Items page, click the three dots at the end of the line item's row.

4. Select Duplicate. An identical line item is added to the campaign.