Partial Line Item Approval for Onsite Display (Auction)
One rejected creative used to be enough to hold up your entire campaign. With partial line item approval, that's no longer the case.
Now, when a retailer reviews your Onsite Display Auction line item they can approve some properties (such as creatives or targeting) while rejecting others. Your line item can then start serving immediately with the approved elements, so your campaign goes live faster while you address any feedback.
Retailer Reviewed vs. Automatically Approved
Not every property goes through retailer review. Here's how each one is handled:
Property | How it's handled |
|---|---|
Creatives | Reviewed by the retailer; approved or rejected individually or in bulk. |
Products | Reviewed by the retailer; approved or rejected in bulk. |
Manual targeting (keywords and categories) | Reviewed by the retailer; approved or rejected in bulk. |
Recommended targeting (keywords and categories) | Automatically approved; no retailer action needed. |
In instances where the reviewer sees that all properties look okay and no rejections or revisions are needed, there is also the option to bulk approve all line items by selecting the Approve line item button.
How to Read Line Item Status After Review
After the retailer completes their review, your Auction line item will show one of three statuses:
Status | What it means |
|---|---|
Fully approved | All properties were approved. Your line item serves exactly as you set it up and no action is needed. |
Partially approved | Some properties were approved, others rejected. Your line item is already serving with the approved properties. |
Not active | All properties were rejected. Your line item is not serving. |
You can view the status of each individual property — and the retailer's reason for any rejection — directly in Commerce Max in the line item workflow.
What To Do When Properties Are Rejected on an Auction Line Item
If your Auction line item is partially approved, you can update specific properties and resubmit without affecting what's already serving.
Open your Auction line item and review the status of each property.
Read the retailer's rejection reason for each rejected property.
Update the rejected creatives, products, or manual targeting as needed.
Resubmit for review.
Your line item continues serving with its currently approved properties while the retailer reviews your updates.
Tips for a Faster Approval
Here are a few best practices that reduce rejections and get your full line item serving sooner:
Add recommended targeting as a backup. Recommended targeting is automatically approved, meaning no retailer action is needed. Even if your manual targeting is under review, your line item is still reaching relevant shoppers.
Submit multiple creatives. If one creative is rejected, others may still be approved and serve while you address the feedback. A single creative leaves you with nothing serving if it's rejected.
Read rejection reasons carefully before resubmitting. Retailers explain exactly what needs to change. Acting on that feedback precisely, rather than making general edits, reduces the chance of a second rejection.
Act on rejections quickly. Your line item is already serving with approved properties, but the sooner you update and resubmit rejected ones, the sooner your full campaign is live.
Staying Informed
You'll receive an in-platform notification as soon as a retailer completes their review, so you know right away whether your line item is active or whether you need to take action.
By default, you're opted into in-app notifications in Commerce Max. To enable email notifications, go to Account Settings > User Preferences > Notifications, select Booking & Approval, and turn on email.
Once enabled, email notifications include a direct link to the campaign containing the line item. You can have both in-app and email notifications active at the same time.