Partial Line Item Approval for Onsite Display (Auction)

One rejected creative used to be enough to hold up your entire campaign. With partial line item approval, that's no longer the case.

Now, when a retailer reviews your Onsite Display Auction line item they can approve some properties (such as creatives or targeting) while rejecting others. Your line item can then start serving immediately with the approved elements, so your campaign goes live faster while you address any feedback.

Retailer Reviewed vs. Automatically Approved

Not every property goes through retailer review. Here's how each one is handled:

In instances where the reviewer sees that all properties look okay and no rejections or revisions are needed, there is also the option to bulk approve all line items by selecting the Approve line item button.

How to Read Line Item Status After Review

After the retailer completes their review, your Auction line item will show one of three statuses:

You can view the status of each individual property — and the retailer's reason for any rejection — directly in Commerce Max in the line item workflow.

What To Do When Properties Are Rejected on an Auction Line Item

If your Auction line item is partially approved, you can update specific properties and resubmit without affecting what's already serving.

1. Open your Auction line item and review the status of each property.

2. Read the retailer's rejection reason for each rejected property.

3. Update the rejected properties:

   • Creatives. Open the creative in Shared Library > Creatives and make the requested changes in the Creative Builder. When you save, the updated creative is automatically resubmitted for review — you don't need to take any further action. If the same creative is used across multiple line items, it returns to "In Review" status for all of them.

   • Products or manual targeting. Make the necessary changes in the line item, then save and resubmit for review.

Your line item continues serving with its currently approved properties while the retailer reviews your updates.

Making Edits to an Already-Reviewed Line Item

If you need to update a line item after it has already been reviewed — for example, adding new keywords or swapping in a different creative — only the properties you changed go back to the retailer for re-review. Everything that was previously approved stays approved, and your line item continues serving in the meantime.

Here is how it works for each property type:

• Keywords or categories added. Only the newly added items go back for review. Your existing approved keywords and categories keep working.

• Products added. Only the newly added products go back for review. Previously approved products that remain in the line item stay approved.

• Creative updated or replaced. The updated creative goes back for review. Your other approved creatives continue serving.

Once the retailer approves your changes, the line item updates automatically. If a change is rejected, your line item continues serving with the original approved settings.

Tips for a Faster Approval

Here are a few best practices that reduce rejections and get your full line item serving sooner:

• Add recommended targeting as a backup. Recommended targeting is automatically approved, meaning no retailer action is needed. Even if your manual targeting is under review, your line item is still reaching relevant shoppers.

• Submit multiple creatives. If one creative is rejected, others may still be approved and serve while you address the feedback. A single creative leaves you with nothing serving if it's rejected.

• Read rejection reasons carefully before resubmitting. Retailers explain exactly what needs to change. Acting on that feedback precisely, rather than making general edits, reduces the chance of a second rejection.

• Act on rejections quickly. Your line item is already serving with approved properties, but the sooner you update and resubmit rejected ones, the sooner your full campaign is live.

Staying Informed

You'll receive an in-platform notification as soon as a retailer completes their review, so you know right away whether your line item is active or whether you need to take action.

By default, you're opted into in-app notifications in Commerce Max. To enable email notifications, go to Account Settings > User Preferences > Notifications, select Booking & Approval, and turn on email.

Once enabled, email notifications include a direct link to the campaign containing the line item. You can have both in-app and email notifications active at the same time.