Introduction to Analytics
In Retail Media, measuring advertising effectiveness is key to achieving your marketing goals. The Analytics section in the Criteo Commerce Max platform provides an intuitive and powerful reporting experience to help you make data-driven decisions with ease.
With strong filters, customizable visualizations, and standardized metrics across retailers and ad types, you gain actionable insights into your campaign performance—both onsite and offsite. Whether you want to monitor real-time results or track cross-retailer performance trends, the Analytics section supports it all.
Why use it?
Get normalized reporting across retailers, brands, and ad types for easy comparisons.
Access customizable visualizations and filters for tailored insights.
Measure full-funnel impact with onsite + offsite performance attribution.
Automate reporting workflows by scheduling exports and alerts.
Who is it for?
All user roles have access to the Analytics section in Commerce Max.
When to use it?
Use the Analytics section when:
You want to assess campaign ROI and key performance indicators.
You need to build or share custom reports with internal or external stakeholders.
You’re analyzing cross-retailer or multi-ad-type performance.
Where to find it?
Log in to Commerce Max.
Click the Analytics tab located in the top navigation bar.
How to Navigate the Analytics Dashboard?
Your Analytics section has several features available:
On the top right corner, you can:
Filter the campaign(s) you want to look at in more depth.
Save and schedule a report.
Select the campaign(s), dimensions, and metrics you want to view and save the view to access it again later.
Switch the toggle to schedule the report to be sent to specific users and define the frequency at which you want the report to be sent via automatic email.
Export the data to CSV or EXCEL
On the left side navigation bar, you can:
View the report(s) that you either saved or scheduled and manage them
Select which report(s) you want to look at directly from the Performance menu.
Analytics API
Scale your operations programmatically through our APIs and integrate Commerce Max capabilities into your preferred UI or workflow tools.