Introduction to Analytics
In retail media, measuring advertising effectiveness is key to achieving your marketing goals. The Analytics section in Criteo Commerce Max provides an intuitive reporting experience to help you make data-driven decisions with ease.
With strong filters, customizable visualizations, and standardized metrics across retailers and ad types, you gain actionable insights into your campaign performance, both onsite and offsite. Whether you want to monitor performance or compare data across retailers and campaign types, Analytics supports it all, including Retailer Budget campaigns, which appear natively alongside your Criteo Budget campaigns in the same reporting view.
Why use it?
Get normalized reporting across retailers, brands, and ad types for easy comparisons.
Access customizable visualizations and filters for tailored insights.
Measure full-funnel impact with onsite and offsite performance attribution.
Report on Criteo Budget and Retailer Budget campaigns in one place, with dimensions to filter and compare across budget models.
Automate reporting workflows by scheduling exports and alerts.
Who is it for?
All user roles have access to the Analytics section in Commerce Max.
When to use it?
Use the Analytics section when:
You want to assess campaign ROI and key performance indicators.
You need to build or share custom reports with internal or external stakeholders.
You're analyzing cross-retailer or multi-ad-type performance.
Where to find it?
Log in to Commerce Max.
Click the Analytics tab in the top navigation bar.
How to navigate the Analytics dashboard
Your Analytics section has several features available.
On the top right corner, you can:
Filter the campaigns you want to look at in more depth.
Save and schedule a report.
Select the campaigns, dimensions, and metrics you want to view and save the view to access it again later.
Switch the toggle to schedule the report to be sent to specific users and define the frequency at which you want it sent via automatic email.
Export the data to CSV or Excel.
On the left side navigation bar, you can:
View the reports you have saved or scheduled and manage them.
Select which reports you want to look at directly from the Performance menu.
Reporting on Retailer Budget and Criteo Budget campaigns
Retailer Budget and Criteo Budget campaigns appear in the same Analytics section. Three new dimensions let you filter, segment, and compare data across both budget models:
Dimension | What it does |
|---|---|
Account | Filter or group performance by individual account |
Activation platform | Filter by Commerce Max or Private Market |
Budget model | Filter by Retailer Budget or Criteo Budget |
Use the Budget model dimension to filter your view to Retailer Budget campaigns, Criteo Budget campaigns, or both together. This dimension is available in both the Analytics section and the Campaign Dashboard.
Analytics API
Scale your operations programmatically through our APIs and integrate Commerce Max capabilities into your preferred UI or workflow tools.
The DSP Analytics endpoint has been updated with two new filter and grouping parameters:
activation_platform
budget_model
These can be passed in any DSP API call to filter or group data by activation platform (Commerce Max or Private Market) and budget model (Retailer Budget or Criteo Budget). If you use the API to pull reporting data, update any downstream pipelines or dashboards to account for the expanded data scope.