Introduction to Analytics
In retail media, measuring advertising effectiveness is key to achieving your marketing goals. The Analytics section in Criteo Commerce Max provides an intuitive reporting experience to help you make data-driven decisions with ease.
With strong filters, customizable visualizations, and standardized metrics across retailers and ad types, you gain actionable insights into your campaign performance, both onsite and offsite. Whether you want to monitor performance or compare data across retailers and campaign types, Analytics supports it all, including Retailer Budget campaigns, which appear natively alongside your Criteo Budget campaigns in the same reporting view.
Why Use the Analytics Dashboard?
Comprehensive Data Access: Both raw and packaged data are available, allowing you to explore campaign results in depth. You can configure the analytics view using a variety of dimensions and metrics to get insights tailored to your needs.
Real-Time Updates: The platform is updated regularly, providing real-time data and insights 24/7. You can access up-to-date information on your campaign performance at any time.
Customizable Reporting: The Analytics tab allows you to create and download a variety of reports. These reports provide a detailed and clear breakdown of your campaign performance, helping you make informed decisions.
Saved and Scheduled Reports: You can save specific report formats for future use and schedule automatic reports to receive real-time updates and insights into your campaigns without having to generate them manually.
Who Is It For?
All user roles have access to the Analytics section in Commerce Max.
When To Use It?
Use the Analytics Dashboard when you need to:
Track campaign performance in real time across Sponsored Products, Onsite Display, and Offsite campaigns.
Understand what’s working by breaking down results by product, keyword, page type, and more.
Identify and troubleshoot issues, like low delivery, high CPCs, or unexpected drops in ROAS.
Generate reports for internal teams or clients with customizable metrics, dimensions, and export options.
Where To Find It?
Log in to Commerce Max.
Click the Analytics tab in the top navigation bar.
How To Navigate The Analytics Dashboard
Your Analytics section has several features available.
On the top right corner, you can:
Filter the campaigns you want to look at in more depth.
Save and schedule a report.
Select the campaigns, dimensions, and metrics you want to view and save the view to access it again later.
Switch the toggle to schedule the report to be sent to specific users and define the frequency at which you want it sent via automatic email.
Export the data to CSV or Excel.
On the left side navigation bar, you can:
View the reports you have saved or scheduled and manage them.
Select which reports you want to look at directly from the Performance menu.
Reporting on Retailer Budget and Criteo Budget Campaigns
Retailer Budget and Criteo Budget campaigns appear in the same Analytics section. Three new dimensions let you filter, segment, and compare data across both budget models:
Dimension | What it does |
|---|---|
Account | Filter or group performance by individual account |
Activation platform | Filter by Commerce Max or Private Market |
Budget model | Filter by Retailer Budget or Criteo Budget |
Use the Budget model dimension to filter your view to Retailer Budget campaigns, Criteo Budget campaigns, or both together. This dimension is available in both the Analytics section and the Campaign Dashboard.
What Reports Are Available Within The Analytics Dashboard?
For a full rundown of the different reports and insights available within the Analytics tab, see Available Reports & Insights.
Analytics API
Scale your operations programmatically through our APIs and integrate Commerce Max capabilities into your preferred UI or workflow tools.
The DSP Analytics endpoint has been updated with two new filter and grouping parameters:
activation_platform
budget_model
These can be passed in any DSP API call to filter or group data by activation platform (Commerce Max or Private Market) and budget model (Retailer Budget or Criteo Budget). If you use the API to pull reporting data, update any downstream pipelines or dashboards to account for the expanded data scope.