What is it?

The 'Share of voice by keyword' report enables you to analyze impression and click share at the keyword level, showing how visible your brand is in search results for specific queries on retailer sites.

Why?

This report expands our share of voice analytics suite to search, equipping you with actionable insights to:

Understand visibility drivers and keyword-level competitiveness.
Identify search conquesting opportunities and measure the impact of implemented keyword strategies.
Optimize keyword targeting and bidding strategy based on visibility gaps and competitor strength.

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What's New January 2026