🚀 Onsite Display - Improved Keyword Targeting & New Negative Keywords

What is it?

Improvements have been made to keyword targeting for Search pages within onsite display campaigns as follows:

You will now see both the searched keywords and the entered keywords a line item is targeting.
- Entered Keyword: Keyword that is manually added by the user to the line item.
- Searched Keyword: Keywords that are close variations of the entered keywords likely to be searched by shoppers.
  - Example: Levi’s and levis

The addition of Negative keywords will allow you to block your ads from running on certain keywords.
Bulk editing will allow you to easily select multiple keywords to shift from allowed keywords to negative keywords.

You can now see the keywords you've entered as well as the associated keywords that'll serve to provide transparency and control. Additionally, negative keyword targeting will provide more control by allowing you to exclude any unwanted keyword variations.

What's New July 2024