RMP Negative Keyword Targeting | Commerce Max Help Center

Negative Keyword Targeting

CMax is designed to give you as much flexibility, control, and transparency as possible. That is why we built the Negative Keyword Targeting feature. In this area, you can upload a list of keywords that you want to make sure your line item does not serve on or does not target.

All the promoted products selected in your line item(s) already have keywords automatically associated to them by our advanced keyword model (for more information about our model see above).

To negate any of these automatically associated keywords, enter the term(s) in the Negative Keywords section, in step 2 of your line item workflow, below the Select Product section.

Commerce Max associates keywords to a product by looking at what keywords a shopper uses in their search, and what that shopper later purchases. Then, when you add a product to your line item, CMax determines which terms were the most successful for your product or similar products and uses those terms for your line item's targeting. Because the terms associated with your line item are all relevant to your product, it is perfectly okay to not have any negative keywords to target.

Match type	Negative keyword	Ads won’t show for	Ads may show for
Broad match	Men’s shoes	Men shoes Blue men’s shoes Mens shoe size 9	Shoes Boy’s shoes Men’s basketball shoes
Exact match	Men’s shoes	Men’s shoes Mens shoes Mens shoe	Shoes Blue men’s shoes Mens shoe size 9

Once you’ve added negative keywords, click on Continue to save step 2 of your line item workflow and continue to the next steps. Confirm that the line item is set up the way you want, click on the Launch button, and the line item will be created/adjusted.

Tips for you:

Negative keywords will be applied to your line item within 15-30 minutes.
Keywords will be applied to all products targeted in the line item, therefore, to negate keywords for only certain products, create a separate line item for these products.
Enter one keyword or keyword string per row.
Keywords are not case-sensitive. Plus, special characters are permitted but may automatically be parsed.
Duplicate entries will be automatically de-duplicated.
The same keyword entered in both match-type textboxes will be considered as two keywords. For example, “remote control” in the Broad Match textbox and “remote control” in the Exact Match textbox are counted as two keywords.
Negative keywords take priority. Meaning if a keyword is in both the Negative Keyword section and the Submitted Keyword section, it will be treated as a negated keyword.
Up to 1,000 Broad Match and up to 1,000 Exact Match negative keywords can be entered per line item.