🚀 Hashed Phone Numbers now supported in Offsite Contact List Segments

What is it?

Retailers can now share Hashed Phone Numbers (HPNs) contact lists with you for targeting in Offsite campaigns, along with other first-party data based custom segments.

Why?

Broaden reach: Access a larger pool of identifiers to reach more shoppers across the open web.
Enhance personalization: Deliver more relevant ads, reduce wasted impressions, and improve ROI on campaign budgets.
Future-proof targeting: HPNs are not reliant on third-party cookies, ensuring effective targeting even in cookieless environments like Safari and Firefox.

🌟 Learn more:

What's New November 2025