Will the new cap-out report match the same data you received from AX reports?
Yes. The new cap-out report will utilize the same data pipelines as the report used by your account strategist.
How far back can you see cap-out data?
The cap-out report has been backfilled to measure cap-out data from April 17th, 2024. Data before this date won’t be available in the report.
Are there any data discrepancies between the AX cap-out reports and the new version?
The latest version incorporates new data pipeline logic that now considers line items that have been day-parted. Therefore, you may notice a variance between the new and the current cap-out reports accessible in HUB and Insights (Gradient).
Here are some of the variances:
- Missed Traffic - There is an average difference of 7% - 12% in missed traffic data for line items with cap-out.
- Time zone - The previous cap-out report might indicate certain line items capping out on one day, whereas the new report might show the same cap-out on a different day. This discrepancy is attributed to a time zone conversion issue in the old report, leading to an average 6% difference in line items capping out between these two versions.
- All discrepancies affecting various metrics in the report will result in a 1% variance between the updated and previous versions of this report.
What is the latency of the cap-out report?
- For non-sale metrics (Example: clicks, impressions): 48hours
- For sales metrics (Example: sales, ROAS), the initial estimations (Est. Missed Sales, Est. Missed Traffic, etc.) will be visible after 48 hours, followed by an update after 4 days.
  Like the previous cap-out report, the final data reporting still requires up to 4 days. This delay is due to the characteristics of our attribution pipelines and the inclusion of late-received sales.
- Because of this 48hrs delay with the cap-out report, some days may not align with the activity report
  Example
  Today is January 11th, and you run the reports for the following periods
  - You run the Activity report for Jan 1st - Jan 10th
  - You run the cap-out report for Jan 1st - Jan 10th.
  When analyzing non-sales metrics, you may observe a variance in the figures between the activity report and the cap-out report.
  This occurs because the report was generated on January 11th, and data from January 10th and beyond is still pending. The cap-out report initially displays a reduced count of sales data, but it will align with the actual numbers once the data becomes accessible in our pipelines.
Do some of the metrics in the cap-out report align with the activity dashboards?
Yes, most metrics such as Impressions, Clicks, Avg. CPC, Spend, CTR and ROAS will align with the Activity dashboards.
Meanwhile, due to the logic we use to calculate cap-out, metrics such as Sales will not match the same attributed transactions we report in the activity dashboard.
The cap-out reports Sales are the number of attributed transactions at the time when the ad activity capped out, whereas our activity dashboard is based on the date of the sale. This causes some variances in the report aggregation logic.
Will the cap-out report be offered in the API?
Not immediately, but upon the UI report's release. The objective is to eventually make the comprehensive report accessible via the API.
Will there be a cap-out report for onsite display campaigns?
As of now, the cap-out for display campaigns is not yet planned.

With the release of the new cap-out report, will the cap-out report in HUB and/ or In Insight (Gradient) be deprecated?
- For HUB, it will not be deprecated.
- For Insights (Gradient) - Yes. The new cap-out report will replace the Gradient version as more reports from the insights tab are planned to migrate to the native RMP application.
We offer cap-out in Gradient today, but does this mean this report will be free in CMax?
Yes, the new cap-out report will be available to all advertisers and retailers.
Will retailers selling direct sold campaigns have access to this report within their supply account?
Yes, the Cap-out Report is accessible across all demand-side domains.
This encompasses the demand-side domain of the supply account and is also accessible to all demand-type accounts within the Criteo network and private market, encompassing both Brand and Seller accounts.
A Cap-out Yield (supply-side) report is not yet planned for the future.

October 2024

What's New October 2024