October 2024

Find your best next customers automatically within a retailer’s full audience

It is designed to streamline and enhance audience targeting by automatically identifying retailer site visitors who are most likely to purchase products from specific product categories or your brand.

The feature leverages Criteo AI and Machine Learning to find your next purchasers automatically!

Personalized ads based on each shopper’s preferences

Dynamic ads leverage the products selected by you to create personalized recommendations for each shopper.

The ads automatically adapt based on each customer’s interests and how close they are to purchasing, and are recommended for campaigns with a sales focus. Product catalogs must contain 10 or more products to build dynamic ads.

Benefits:

• Personalized Ads at Scale: Automatically tailor content for each viewer, more relevant and engaging ads

• Improved Performance: Optimize in real-time to boost click-through and conversion rates with the best-performing creatives

• Resources Efficiency:  Save time and budget with automated adjustments

Let Criteo engine optimize your campaigns to maximize landed clicks

Qualified clicks are clicks that have at least 2 events* or 1 sale within an hour of the click.

This strategy is focused on buying as many landed clicks as possible while delivering your line item budget. You pay for impressions with a Max CPM (optional).

Benefits

• Higher conversion quality:

  Focuses on users who land on the site, reducing accidental or invalid clicks

• Efficient ad spend:

  Ensures budget is spent on meaningful interactions, leading to better efficiency

• Enhanced site engagement:

  Drives higher-quality traffic, leading to better onsite interaction and lower bounce rates
  

This capability allows you to choose if you would like to target specific mobile operating systems*. Targeting all is recommended for the greatest reach.

Pre-bid viewability is a targeting option that enables advertisers to bid on pages with a higher likelihood of being seen by customers.

Integral Ad Science (IAS) offers pre-bid viewability control in Commerce Max to provide your campaigns with a protected viewability rate when running an Offsite campaign type.

Introducing the Percentage-Based Offsite Audience Pricing Model 

Under this new pricing model, audience data pricing will be a percentage of the media cost, capped at the maximum CPC rate.

Retailers will maintain full control over both the percentage and maximum CPM price of their audience data for media buyers, as you do with the current flat CPM fee structure.

Benefits

• Improved Offsite campaign performance: Ensures that more of a brand’s budget goes towards media inventory buying, leading to higher campaign effectiveness

• Consistent Ads: Ensures consistent ad delivery for a brand by ensuring a sufficient share of the budget goes towards media inventory buying.

• Strategic Spending: Audience data fees are aligned with a brand's budget, providing clear and predictable spending, which aids in strategic budget planning and control.