🚀 Bid Suggestion for Onsite Display Auction CPMs

What is it?

This release updates how minimum bids are defined for onsite display auction line items by introducing a suggested starting bid range per page type. The change applies exclusively to flexible line items that support multiple ad formats within a single line item.

Previously, a single bid had to be high enough to make your ad eligible for every possible ad format on a page. Now, we will suggest a bid range based only on the ad formats you’re targeting for that page. This lets you bid more efficiently and precisely, helping you get the most out of your campaigns.

Why?

This new bid range is designed to give you more control and precision over your campaigns. It provides a suggested bid range tailored to a page type and the ad formats you are targeting. You will still enter a single CPM bid per page type, but this new suggestion ensures you bid more accurately.

This change is designed to:

Increase bid efficiency: By using a suggested starting bid range, you can maximize the impact of your budget and ensure you are competing effectively for all eligible creatives.
Optimize creative coverage: The suggested bid range enables you to make informed decisions and ensures your line item is positioned to win impressions across all creatives it is capable of serving.

🌟 Learn More:

What's New September 2025