Bidding Tips | Commerce Max Help Center

Sponsored Products Optimization Tips

This guide provides actionable solutions for common challenges that may arise after launching your campaign, such as low scale, poor ROAS, high CPCs, or early budget cap-outs. Whether you're looking to drive more impressions, improve cost efficiency, or outperform competitors, the tips in this guide are designed to help you optimize performance at both the line item and product level.

Each section is organized by specific goals or issues, with detailed recommendations tailored to your campaign setup. You’ll also find guidance on bidding strategies, product prioritization, and optimizer selection to help you make informed decisions based on real-time performance.

You can use this guide to adjust your strategy when your campaign isn't scaling, needs to improve ROAS, or you're looking for more visibility. These optimization levers will help you maximize return while balancing delivery and cost efficiency.

I want my products to scale more I want to serve ads more frequently than competitors My campaign/line item is achieving ROAS targets, but should scale more My campaign/line item is scaling, but not achieving ROAS targets My campaign/line item is not achieving ROAS targets and is not scaling My average CPC is too high My campaign/line item is capping out early