Step 1: Settings | Commerce Max Help Center

Settings

Once you've created your line item, you can still edit some of its settings and resubmit for review to the retailer.

To edit a line item:

Click Campaigns in the header of Commerce Max to access the Campaigns page.
Click the name of the campaign for which you want to edit a line item.
On the Line Items page, you can view and edit the line items for this campaign.
To edit the budget, click the value directly in the Total Budget column. For Preferred Deals and Sponsorship line items, a budget change sends only the updated budget back to the retailer for re-review.
To edit other line item settings, click the line item name in the table; you’ll be redirected to the overview page where you can select which step needs to be updated.

See this table to find out which Line Item field requires re-review after modification:

Legend: Yes indicates that the Line Item will be sent for re-review. No indicates that it will not be sent for re-review. Cannot edit indicates that the field cannot be edited.

Field	Sponsorship & Preferred Deals: Scheduled	Sponsorship & Preferred Deals: Active	Auction: Scheduled	Auction: Active
Start Date	Yes	Cannot edit	Cannot edit	No
End Date	Yes	Yes	Cannot edit*	No
Budget	Yes	No**	Cannot edit	No
Pacing	No	No	No	No
Frequency Cap	No	No	No	No
Products: Adding	Yes	Yes	Yes	Yes
Products: Removing	No	No	Yes	Yes
Page Type	Yes	Cannot edit	Cannot edit	No
Keywords: Manual, adding	Yes	Yes	Yes	Yes
Keywords: Recommended	No	No	No	No
Categories: Adding	Yes	Yes	Yes	Yes
Categories: Removing	No	No	No	No
Creative: Assign Creative	Yes	Yes	Yes	Yes
Creative: Featured Products, Butterfly format only	Yes	Yes	Yes	Yes
Creative: Featured Products, all other formats	No	No	No	No
Advanced Targeting	No	No	No	No

Footnotes:

* End Date is optional for Auction line items.
** Budget cannot be edited in a Lockout Line Item, Sponsorship only.

Auction: Bid

Bid, Auction buy type only

Auction line items include an additional Step 6: Bid, which is not available for Sponsorship or Preferred Deals line items.

Field	Can be edited	Triggers retailer re-review
CPM Bid	Yes	No

Changing the CPM bid does not trigger retailer re-review.

Duplicate a Line Item

Once you've created your line item, you can duplicate it, creating a new line item with almost identical settings to the original. You can then resubmit the duplicated line item to the retailer to review.

To duplicate a line item:

Click Campaigns in the header of Commerce Max to access the Campaigns page.
Click the name of the campaign which contains the line item you wish to duplicate.
- On the Line Items page, you can view and edit the line items for this campaign.
Click on the three dots at the end of the line item on the right. A pop up menu will appear.
Select “Duplicate” and an identical line item will be added to the campaign.

Line Item Name and Retailer Selection

Line Item Name

In step 1 of your line item editing, you will see the previously entered line item name. You may change this at any time. Simply save & publish once finished at the bottom of the page.

We recommend using a name that makes it easy for you to recognize the line item in reporting. (ex: Product Name_Retailer_Month_Year)

Retailer Selection

In the Retailer section, you can see the previously selected retailer in the dropdown, but you cannot edit the retailer selected for a line item after creating the line item.

If you need to select another retailer, we recommend that you set up a new line item with the new retailer and product(s).

European Markets Only: Edit Targeting Based on Tracking Preference

If your line item is tied to a retailer who has enabled this feature, you will find an additional section for Targeting Based on Tracking Preference settings. These controls allow you to choose whether you want your line item to serve to both opted-in and opted-out shoppers. By default and unless these settings are edited, your line item will serve to opted-in shoppers only. If you see no settings available to edit and are a non-Read Only user, you can assume that you are only targeting opted-in shoppers. You may adjust your preferences here at any point.

Important: No sales attribution is collected for opted-out users, as attribution relies on the user ID. Therefore, ROAS and conversions-based KPIs will likely be lower on line items targeting opted-in and opted-out shoppers. However, targeting both opted-in and opted-out shoppers increases total impressions and clicks. If you change your settings, be aware your performance is likely to change.

Line Item Start and End Dates

In step 1 of your line item editing, you will see the previously entered dates.

In the Schedule section, you can see the previously selected dates in the dropdown, but you cannot edit the start date selected for a line item after creating the line item.

If you need to select another start date, we recommend that you set up a new line item with the new start date, retailer and product(s).

To edit the end date, simply select new date and save. You can choose today’s date or any date in the future for the end date.