Select Products
In this step of your line item creation, you will select the products you want to promote which will be attributed to your campaign. At a minimum, one product must be selected in order to proceed, and a maximum of 1,500 products can be added from the account catalog. A product count recommendation will indicate selected number of products versus Criteo's recommended number.
You have 2 options to search for your products:
You can search by keyword using the Search Account Catalog tab.
Or you can search by Product IDs by using the Search by product ID tab.
Search Account Catalog
By default, you can search by keyword using the Search Account Catalog tab.
Enter the name of the product in the search bar and click the Search button.
Products that match the search query will be returned in the Search Results table. Within the Search Results table:
To select a product, mark the box on the left-hand side.
To select all matched products, select the blue tick at the top of the search results table.
To deselect a product, clear the box on the left-hand side.
To deselect all products, click untick the blue tick at the top of the search results table.
By default, the Search Results table returns the first 50 products that match the search query. To see more results, either increase the number of products per page via the dropdown in the left-hand corner or navigate to the next page using the arrow on the bottom right-hand side.
Use the category and stock filters to narrow down results.
If you are having trouble finding a product, please reach out to your Criteo representative.
Search by Product ID
You can also search for the product(s) you want to promote by using common product identifiers.
Navigate to the Search by Product ID tab. The following Product IDs Types are supported: GTIN, UPC, or EAN; MPN; Model Number; Product ID; Product Key.
Enter one ID per row in the search bar and click the Search Products button on the right-hand side.
All products that match the search query will be returned in the Search Results table.
To select a product, check the box on the left-hand side.
To select all matched products, click Select All on Page button on the top right-hand side
To deselect a product, uncheck the box on the left-hand side
To deselect all products, click Deselect All on Page button on the top right-hand side
IDs that do not return a product match can be viewed by expanding the IDs with no matches tab below the search bar. Here, you can copy the unmatched IDs using the Copy IDs button on the right. If an ID is unmatched, we recommend using another Product ID Type and searching again. Otherwise, you can reach out to your Criteo Representative for further assistance.
By default, the Search Results table returns the first 50 products that match the search query. To see more results, either increase the number of products per page via the dropdown on the button right-hand corner or navigate to the next page using the arrow on the bottom right-hand side.
To review the products you have already selected in the line item, view the Products panel on the right-hand side of the page. The total number of products selected versus Criteo's recommended amount is also displayed here.
Product Selection Best Practices
Start broad by selecting a top-level category, then narrow with subcategories.
Check the product count indicator before saving. If below the recommendation, expand your category or add adjacent brands.
Use the category hierarchy filter to narrow by taxonomy.
Use the product count recommendation as a guide to meet or exceed the suggested number.
Sort by availability first to avoid selecting out-of-stock products.
When looking for products, it's best to avoid searching by “Product ID” unless you have a specific list of SKUs.