For an Auction campaign, you can set a CPM bid for each selected page type, provided a compatible creative has been added. 

  • The minimum bid for each page type is determined by the combination of page type and creative format selected earlier. 

  • If multiple formats are assigned to a page type, the highest minimum bid among them will be used as the required minimum for that page. 

This allows for flexible, value-based bidding across placements, ensuring you’re bidding appropriately based on where your ads will appear and the formats used.