For an Auction campaign, you will enter your Bid total for the line item. This is the CPM you will be using to try to win the inventory in the auction.
When you go to enter your bid, you will see a minimum bid floor. That is the lowest price that you can bid.
Remember, other brands may be bidding on the same inventory as you, so you will not want to stick to the minimum bid price if you want to have a good chance at winning the inventory.
Minimum bid prices will vary from retailer to retailer, so try to plan accordingly and know that bid prices that work on one retailer may not work on others.
After you’ve entered the bid amount, click Next on the bottom right side of the page to move to the review process.