Submitted Keywords

All the promoted products selected in your line item(s) already have keywords automatically associated with them by our advanced keyword model (for more information about our model see above). 

You can manually submit new terms in addition to the automatically associated ones. Submitted keywords must be relevant and shall not target competitors. Submitted keywords are subject to review by the retailer, and are not guaranteed to be associated.

To submit a new keyword, enter the term in the Submitted Keywords section, in step 2 of your line item workflow, below the Select Product section.

Submitted Keywords will always be entered as Exact Match.

Add search terms that are the exact keyword or keyword string, including all the stemmed variations of the keyword(s).

For example: 

Keywords must be relevant to ALL products within the line item to be approved. Keywords are approved or rejected by searching the keyword on the retailer site and evaluating the organic results compared to the products of that line item.

Once you’ve added keywords, click on Continue to save step 2 of your line item workflow and continue to next steps. Confirm that the line item is set up the way you want and click on the Launch button. At this point, all submitted keywords will enter a validation system that will work as per below:

• If the submitted keyword is already mapped via the automated keyword model, then RMP automatically allows for that keyword to be targeted.

• If the submitted keyword contains a competitor brand name, then RMP automatically prohibits that keyword to be targeted. It will be deactivated from your line item.

• Any other submitted keyword is evaluated by a Criteo Reviewer to determine relevancy eligibility.

To make sure that submitted keywords have been approved, you can visit the retailer’s site and check if you see your products serving on the new terms.

Also, note that there is no automated way to segment campaigns between automated and manual keyword targeting. If you want to try running on manually added keywords only, you could create two line items:

• One line item without positive or negative keyword targeting that would therefore run only on the automated model;

• The other line item negates all keywords that the automated model is targeting. And including only new terms (subject to validation).

The CMax automated keyword model is still the best option to reach maximum scale while achieving good performance. We're introducing in addition positive keyword targeting to give you the option to target terms that are not covered by this model and get new opportunities.