What is Offsite?

Offsite is a Commerce Max solution used to target unique audiences using retailer first-party data to reach shoppers across the open internet.

Offsite campaigns boost brand awareness, drive shopper consideration, and conversion with eye-catching display formats and engaging video ads. Offsite campaigns are CPM-based (cost-per-thousand impressions).

The goal of Commerce Max Offsite is to introduce potential shoppers to your brand or products through impactful display ads, encourage interaction, and drive them back to the retailer’s website or app for further engagement - leading to product views and eventual sales. These efforts are recommended to be supported by ongoing onsite campaigns for a 360 approach. Advertisers have the opportunity to tell a story about their brand or products.  

Creative Formats

Criteo supports both Video and Display creatives to help you connect with your ideal audience wherever they are.