What is Offsite?

Offsite is a Commerce Max solution used to target unique audiences using retailer first-party data to reach shoppers across the open internet.

Offsite campaigns inspire purchases and boost brand awareness with eye-catching display formats and engaging video ads. Offsite campaigns are CPM-based. The goal of the awareness stage is to make potential shoppers aware of your brand and/or products. Advertisers have the opportunity to tell a story about their brand or products.  

Criteo offers two different Creative Types to reach your ideal audience across all environments and devices. Offsite campaigns use video and image banner creative types.
 
What is an Offsite Image Banner? 

Offsite Image Banner is a creative type that uses static creatives with brand and product messaging to engage shoppers. Image Banners can help drive awareness and consideration for a brand or product but are not dynamically updated. They can also be used to advertise brand-specific promotions at a retailer and immerse shoppers into the brand universe.
 
What is an Offsite Video? 

Offsite Video is a creative type that uses relevant and engaging online video creatives to inspire shopper purchases. Videos are a great way to build brand affinity with potential new shoppers. Brands can use existing video assets they already use for television or other digital campaigns.