What is Offsite?

Offsite is a Commerce Max solution used to target unique audiences using retailer first-party data to reach shoppers across the open internet.

Offsite campaigns inspire purchases and boost brand awareness with eye-catching display formats and engaging video ads. Offsite campaigns are CPM-based (cost-per-thousand impressions).

The goal of the offsite in Commerce Max is to introduce potential shoppers to your brand or products through impactful display ads, encourage interaction, and drive them back to the retailer’s website or app for further engagement - leading to product views and eventual sales. These efforts are recommended to be supported by ongoing onsite campaigns for a 360 approach. Advertisers have the opportunity to tell a story about their brand or products.  

With Commerce Max, advertisers have the chance to showcase their brand story and products to a wide audience across various devices and environments.

Creative Formats
Criteo supports both video and banner creatives to help you connect with your ideal audience wherever they are.