Table of contents
What is Onsite?
Onsite is a Retail Media solution that displays advertisements within a retailer website or mobile app. Onsite ads use first party data to reach shoppers who visit, browse, or search on a specific retailer. There are two campaign types which include Onsite Display and Onsite Sponsored Products.
Onsite Display campaign types aim to reach, influence, and engage shoppers at the point-of-purchase with custom display ad formats. Advertisers can choose which shoppers to target based on real-time browsing and searching behavior, and analyze engagement and conversions via enhanced reporting capabilities.
Onsite Sponsored Product campaign types strive to boost sales and increase your category share and visibility with native product ads. Powered by the strongest machine learning technology for retail, onsite sponsored product campaigns deliver the right product to the right shopper at the right time on relevant search, category, and product detail pages. This gives advertisers the opportunity to increase their share of the digital shelf and sales.
About Onsite Display Campaigns
Built for maximizing consideration and powered by unique 1st party data, Onsite Display campaigns allow advertisers to tell their story more broadly on a retailer’s site or app, while driving sales for specific products.
Onsite Display campaigns run on a cost-per-impression (CPM) basis. Advertisers can select their targeted page(s), products, creatives, and audiences and set up their ads based on the retailer’s rate card and availabilities.
Advertisers can access Criteo's proprietary Commerce Display ads and Standard Display Banner ads as part of Onsite Display campaigns in CMax.
Getting Started Guide
There are a few things that need to be set up before launching an Onsite Display campaign.
Creative and Audience
First, you’ll need to build your desired creative and audience in the Shared Library. These steps can be performed in any order, but you’ll need both completed prior to launching an off-site campaign.
To build a creative, make sure you know what creative format you would like to advertise and have the creative easily available to be added into the platform.
For more details, visit the Build an Onsite Creative article.
To build an audience, you will want to have an idea of who your target audience is, the platform will walk you through the rest.
For more details, visit the Build an Onsite Audience article.
Brand Safety
If you have your own inclusion or exclusion lists for Domains and App bundles, reach out to your Criteo representative so the team can upload your list to the platform for you. If you do not have an inclusion or exclusion list already, you will be able to select from Criteo's available blocklists.
Campaigns and Line Items
Each campaign consists of one or several line items, which group your ads by retailer, dates, creative, SKUs, and targeting.
In a Campaign, the attribution settings, ad preview, and frequency cap are set by you.
You can run an ad only after a campaign has been created, at least one line item has been created, and a balance is appended to the campaign.
Once you've built your creative and audience, click +Campaign to begin creating a campaign. You will be able to link your creative and audience during the line item creation steps.
Commerce Display Ads
Criteo’s proprietary Commerce Display (CD) ads combine the advertiser’s own brand assets with retail-specific native features, such as add to carts and product availability. CD ads are a perfect blend of creative elements and native product content. They're always responsive and are specifically built for Retail Media, boosting shopper engagement by blending into the retail site.
Standard Display Ads
Standard Display ads are a selection of responsive ads, either IAB standard or custom, that showcase the advertiser’s own brand asset. Advertisers can select from static images or animated .gif content. Standard Display ads are all about influencing shoppers.