3rd Party Trackers (Optional)
A 3rd Party Tracker is an additional measurement beyond what is available in the Criteo platform. Trackers, in the form of either an image code or javascript code, are appended to ads for a number of reasons, including 3rd party verification to ensure your ads are not attributing any fraudulent clicks.
For Image Banner Creatives and Video creatives, click +Tracker to select the tracker type and corresponding URL, code, or input to append the tracker to your ad.
Categorization
Select one or more categories for each:
IAB Creative Categories: Select the category from the drop-down that most closely aligns with your brand or product. This field is required and used for external publisher approvals.
IAB Creative Attributes (optional): This is optional but should be specified in case of any specific behavior of the creative. For example, if an ad is expandable or has autoplay, etc.
This field can help your ad enter more auctions where publishers require tags. It gives publishers a heads up for what kind of ads are coming into their website and on which inventory pages, as well as allows the option to opt in or out of different types of ads. For example, some ads may be disruptive to the user experience.
Google Certified Vendors (optional): This is optional but should be selected if the creative includes any third-party calls.
Google Creative Attributes (optional): If trading with Google, set this to signal how the creative interacts with the page and the user. This declares any specific behavior of the creative.
Finally, click Save. You'll now be able to view your creative in the Creative Library, as well as associate your creative to a line item.