3rd Party Trackers

A 3rd Party Tracker is an additional measurement beyond what is available in the Criteo platform. Trackers, in the form of either an image code or javascript code, are appended to ads for several reasons, including 3rd party verification to ensure your ads are not attributing any fraudulent clicks.

3rd-party trackers are applied in the Creative step of line item creation and can be applied as:

• Global tracker: Track all selected creatives across your campaign through one centralised tracker

• Creative-specific tracker: Set up a specific tracker for each creative for close monitoring

There are two types of 3rd-party trackers:

• Impression tracker:

  • Optional, you can activate up to 10 impression trackers per line item / creative

  • Enter the secure tracking pixel code, pixel code example: https://example.landing.url/?parameter=value&utm_source=Criteo&..

  • Add extra trackers with “Add more pixel tracking”
    
    

• Click tracker:

  • Optional, you can activate one click tracker per line item / creative

  • Enter a tracker prefix, format example: https://ad.myredirection.net/tracker/?url=

  • Enter a tracker suffix, format example: &utm_source=criteo&utm_medium=display&utm_campaign=my_campaign
    
    

• VAST video tracker

  • Specific for video

  • Applicable only on the creative level (creative-specific tracker)

List of supported ad servers

We are currently supporting the following ad servers that can be used for 3rd-party tracking:

• Ad Form

• Adition

• ADVentori 

• AdvertServe

• Bannerflow

• Bannerwise

• Flashtalking

• Google (Google tag service and former double-click format)

• Integral Ad Science

• Revjet

• Sizmek

• VirtualMind (adVentory)

• Weborama

If your ad server is not present in the list, please, contact your campaign manager.

Macros

Macros are components that may be added to Click and Impression-tracking URLs within double curly braces. At the time of banner display, these components get replaced by the corresponding value.

For instance, the macro {{adsetid}} will be replaced by the ID of the Ad Set from which the ad originated. Thus, including the macro {{adsetid}} in an impression tracking URL or click tracking URL allows you to track which campaign’s Ad Set was the source of a given ad display. For example, given the following click tracking URL: http://mylandingpage.com/tracking?campaign={{adsetid}}, for an ad display for Ad Set 257842, the actual landing URL would translate into: http://mylandingpage.com/tracking?campaign=257842

The macros that may be used in click and impression tracking URLs are in the table below.