CPM Billing
For Offsite campaigns, advertisers can target unique and premium retailer audiences across the open internet by using use static IAB formats and video formats to relay the media communication to a premium audience at a dynamic CPM rate.
Vendor's Fee
To maintain transparency, brand safety and ad verification, we ensure tracking all types of campaigns partnering with commerce media leaders. Therefore, we have integrated our solution with trusted measurement partners to ensure you can effectively optimize your campaigns and guarantee brand-safe trading.
We have partnered with Integral Ad Science (IAS) and DoubleVerify to enable a first-to-market product for measuring onsite and offsite quality metrics for retail media. Their key services include:
Ad Fraud: IAS uses advanced algorithms and machine learning techniques to detect and prevent fraudulent ad impressions, i.e., illegitimate or non-human interactions with digital ads.
Brand Safety & Suitability: DoubleVerify and IAS help avoid association with harmful or inappropriate content by providing tools that ensure ads are displayed in suitable environments.
If added to any offsite campaign, there is a small fee taken out of Target CPM input at the line item level. More details about fee breakdown can be found on Buying Strategy page of line item setup.