Campaign Settings

Once you have selected an Offsite campaign and the campaign type, continue on to the general campaign settings. You will be able to edit the campaign settings at any time.

Campaign Name 

Name your campaign during your campaign creation. 

The campaign name you choose will be seen only by you in the Campaign and Analytics Section. It won't appear in your ads and will never be visible to shoppers. The campaign name can be modified at any time.

Schedule 

Enter the start and end dates for your campaign. Once you set your end date, you cannot adjust it later on. If you want to end a campaign before its end date, simply deactivate it within the Campaign Dashboard.

Balance

Before your campaign can go live, the campaign must be linked to at least one balance. The campaign balance is the amount of funds available for your ads, which indicates how much the ads can spend.  

Balances can be managed in the Billing Section of the platform.

To learn more about how to link balances to your campaigns, see About Balances.  

Budget 

Campaign budgets allow you to control the campaign’s spend. In Commerce Max, you can decide to either assign a specific total budget for your campaign, leave your campaign uncapped, or set a monthly budget. Uncapped campaigns will pull from the available balances the campaign is tied to in the Billing section of the UI.

You can edit your budget at any time, effective immediately. 

Budget Allocation:

Budget allocation is where you determine how you want your campaing to allocate its budget and spend. Budget allocation cannot be adjusted once the campaign is set live.

• Manual: manually set budgets for each line item. You will have full control of how much each line item delivers, however you will have to also manually optimize each line item on a regular basis to ensure full delivery.

  • Pros: full control, buying strategy options at the line item level

  • Cons: Not automated, not leveraging the engine optimization to achieve both performance and delivery of campaigns, requires continual updating and monitoring to ensure delivery

• Automatic: The delivery engine will control how much each line item spends based on the selected buying strategy. It helps monitor your Campaign pacing with minimal effort. By letting Criteo’s technology optimize line item budgets to increase delivery and performance, there is less need for manual optimization, saving teams time and increasing efficiency.

  • Pros: Completely automated, machine learning engine optimizations, time saving

  • Cons: Budget allocation becomes locked once the campaign is built and can’t be changed. Buying strategy will also be automatically designated under Automatic Budget Allocation