Create an RMP Campaign | Commerce Max Help Center

Create an Onsite Sponsored Products Campaign

In this guide, you will learn how to create an Onsite Sponsored Products campaign. Navigate to the Campaigns section of the platform and follow the steps below:

Click the +Campaign button on the Campaign page.

Select Onsite.

For Campaign Type, select Onsite Sponsored Products.

For Buy Type, select Auction.
Note: Most campaigns are auction-based. Should you wish to explore a Sponsorship, please reach out to your Account Strategist.
Name your campaign and schedule your flight dates.
- The campaign name you choose will be seen only by you in the Campaign and Analytics Section. It won't appear in your ads and will never be visible to shoppers.
- The campaign flight date is different from the line item’s flight dates.
- Adding an end date to your campaign is optional.
- The end date of the campaign takes priority over the end date of the line item.
Input and define your budget.
Note:
- Setting up a budget for your campaign is optional. When creating your campaign, select one of the options below:
  - Uncapped Budget: Your campaign will spend from the funds available in the balance that you set up in the Billing Section of the platform.
  - Capped Budget: Your campaign will stop running when the budget entered is reached. You can set up a budget at the campaign level.
- You have the option to set a monthly or daily cap. If you set a cap at the campaign level, the campaign will stop spending once the line items under that campaign reach the amount specified in the cap.
  - Monthly Cap:
    Your campaign will spend until the amount set at this level has been reached by all line items for the entirety of the month.
  - Daily Cap:
    Your campaign will spend until the amount set at this level has been reached for all line items in one day.
- Automatic Daily Budget is available at the campaign daily budget level, exactly like the line item level:
  - This tool divides the budget evenly across all days in the campaign, and will automatically take any underspend and divide it evenly across the remaining days of the campaign.
  - To enable this option, 3 fields will be required:
    - Campaign Start Date
    - Campaign End Date
    - Campaign Total Budget
Customize your attribution settings.
- We recommend maintaining the default settings. However, you can change them to suit whatever your needs may be.
- The conversion cycle can be drastically different between a shopper buying groceries and a shopper buying a TV. Your return on ad spend (ROAS) measurement can also be different depending on your objectives (lower or upper funnel) and the ad formats that you are running.
- Customize your attribution settings to fit your campaign's goal by selecting which Lookback Window to use and defining the Product Match for both Post-Click and Post-View conversions.
  
  The Lookback Window is the eligible time period between a sales transaction and an ad event. The Product Match is the relationship between the purchased product and the advertised one.
- You can choose from the following Lookback Window options:
  - Post-Click Settings
    - Lookback Window:
      7 Days
      14 Days
      30 Days
    - Product Match:
      Same product
      Same product, same category
      Same product, same category, same brand
  - Post-View Settings
    - Lookback Window options:
      No Post-View
      1 Day
      7 Days
      14 Days
      30 Days
    - Product Match options:
      Same product
      Same product, same category
      Same product, same category, same brand
- The Post-View lookback window cannot be greater than the Post-Click lookback window.
- By default, the following Attribution Settings will be used unless edited:
  - Post-Click: 30 Days, Same Product + Same Category
  - Post-View: 1 Day, Same Product
- In the beginning, we recommend that you set up an attribution window that you’re used to, in order to compare apples to apples. Then, as you turn on more campaigns, you can consider changing your model to see the impact of those changes.
  
  You can change the attribution settings after creating your campaign and launching your line items.
- When adjusting your attribution settings during a campaign flight, there will be up to a 2-hour delay before the new settings are reflected in reporting. All reporting will then update to reflect your new attribution.
Click Next. Your campaign is now ready for you to add your line items.

Best Practices

Launching an Onsite Sponsored Products campaign is easy when you follow these key steps. For more information on any section, click the help center links provided in each one.

Campaign Setup
Start by creating your campaign with the right dates, budgets, and retailer.
For step-by-step instructions, please see Create a Sponsored Products Campaign.
Attribution Settings
By default, your campaign uses:
- 30-day post-click attribution (for same product and same category sales)
- 1-day post-view attribution (for same product sales)
We recommend keeping these settings to accurately measure performance.
To learn more, please see Campaign Attribution Settings.
Budget Capping
You can set a monthly or daily budget cap. For daily budgets, choose:
- Automated pacing(recommended): Spreads your spend evenly across the campaign
- Manual pacing: You control the daily spend
Note: You can set budgets at both the campaign and line item level. If both are set, the campaign cap is the maximum spend, and line item caps apply within that total.
To learn more, please see Budget, Caps, and Pacing.
Balance Setup
Ask your Criteo representative to assign your signed IO (insertion order) budgets. Once added, you can link them directly to your campaign.
To learn more, please see About Balances.
Budget Configuration
Double-check that your campaign and line item budgets work together.

If your line item budgets add up to less than your campaign budget, your campaign will only spend up to the line item total.
Products
Add a wide range of products to start. As performance data comes in, you can optimize by removing low-performing items and focusing on top performers.
If you can’t find a product on the platform:
- Make sure it’s available on the retailer’s site
- Reach out to your Criteo representative for help
To learn more, please see Product Selection.

By following these steps, you’ll be set up for a successful campaign launch.