Create an Onsite Video Campaign
Prerequisites
There are a few things that need to be set up before launching an Onsite Display Video campaign.
Creatives
First, you’ll need to build your desired video creatives in the Shared Library. You’ll need to have it completed before launching the campaign. Please see Create an Onsite Video Creative for step-by-step instructions on how to build a video creative.
Campaigns and Line Items
Each campaign consists of one or several line items, which group your ads by retailer, dates, creative, SKUs, and targeting.
In a Campaign, the attribution settings, ad preview, and frequency cap are set by you.
You can run an ad only after a campaign has been created, at least one line item has been created, and a balance is appended to the campaign.
Once you've built your creative and audience, click +Campaign on the Campaigns dashboard to begin creating a campaign. You will be able to link your creative during the line item creation steps. Please follow the steps below.
Creating an Onsite Display Video Campaign
Navigate to the Campaigns tab within the platform and follow these steps:
Click on the +Campaign button.
For Campaign Type, select Onsite Display.
Choose the Buy Type:
Preferred Deals: Campaigns that target a specific audience or set of users. Ads will only appear to those users when they visit a retailer site or app that aligns with your campaign's targeting. Ads can appear on a page that contains ads for other brands or products. The pricing model for Preferred Deals is on a CPM (cost-per-impression) basis.
Sponsorships: Campaigns that will take over a specific page of a retailer site or app for a set amount of time. Sponsorship appears to 100% of users who visit the specific page you selected for your Sponsorships, so there is no specific audience targeting. Sponsorship run for a specific amount of time on a retail page and are billed at a flat rate set by each retailer.
Name the campaign and decide on the Attribution and Advanced settings. For more in-depth explanations behind the attributions, please see Attribution.
Click on Next: the campaign is now ready for you to add the Line Items.
Line Item Set Up for Onsite Video Campaigns
The first step in the Line Item creation page is to name the line item; Enter a Name that will help you identify it within your campaign or in a report.
Next, select your Retailer. Once the retailer is selected, you can proceed with setting the Start and End date (our line item will stop serving ads and change to Ended status on that precise date) for your line item.
Then, you will be able to Input the Budget for the line item.
Once the budget is selected, you can then set up pacing options to help you control the budget spend pace:
Even Pacing: The line item will spend evenly until it hits the line item’s end date and budget.
As soon as possible: The line item will spend as soon as it can until it hits the line item’s budget.
Following the pacing settings, you can adjust the Frequency Capping. Frequency capping lets you limit the number of times the ad will appear to the same shopper.
Don’t set a frequency cap
Set a frequency cap for a certain number of impressions per day or user session on the website.
A frequency cap can be set at either the line item or campaign level. By setting a frequency cap on a line item, you will not be able to set a frequency cap at the campaign level.
Once your budget and pacing settings are configured, the next step is to Add the Products. There are 2 options within the platform to search for the products :
Search by relevant keyword using the Search Account Catalog Module or press the search button to make all products appear.
Search by Product IDs using the Find Matches by Product IDs module by entering the UPC, MPN, or SKU ID.
Once the product or products pull in, make sure each product is selected and that the corresponding box on the right-hand side is checked. Once selected, you can scroll down and manually input both positive and negative keywords (see keyword section for more information).
Next, you will Select the Page Type the ads will serve on. One page type can be selected per line item. The page types listed are reflective of what is available for targeting. You may be able to select Homepage, Search, Category, Order Confirmation Page, etc.
For Search pages, you must enter the keywords on which you want your line item to serve.
For Category pages, you must select the categories on which you want your line item to serve.
To serve on the Search page, enter at least one search term (keyword) you want to serve on in the Keywords text box. Words or short phrases are both acceptable search terms.
You can also include relevant suggestions from the Recommended Keywords on the right by clicking the keyword or the Add button. Use the Add All button to add all recommendations to your line item. This helps you quickly and accurately improve keyword coverage.
The keyword model uses natural language processing to identify the roots of your keywords and serves ads on any search query that contains those roots. Learn more about keywords in the Keyword Section.
Select the category page(s) you want the Line Item to serve on. One category must be selected at minimum for a line item to serve.
Example: If you select appliances > small appliances > small appliance sets, "appliance" is the category level 1, "small appliances" is the category level 2, etc.
By selecting a category, any child pages within that category are automatically selected by default.
Example: If you select appliances > small appliances, all the child pages of small appliances are selected by default.
Please review the child pages within the selected category to ensure accuracy.
Remember that submitted categories should be relevant to the products you have targeted in the Line Item and that you are strongly advised against adding irrelevant categories.
Next is choosing Creatives. To run video ads in your Onsite Display campaign, select the Media Type as Video and choose from the video creatives that you had created in your Shared Library. To create a video creative, please see Create an Onsite Video Creative.
Also, at the end of the Creatives page, choose Additional Products you want to feature in this creative.
After choosing the creatives, you’ll have the opportunity to layer on more targeting and select your audiences (your ad will display to all of the audiences you select).
There are three (3) advanced targeting options:
Select Audiences – your ad will display to custom audiences you create in the audience builder.
Add to Cart – your ad will display to shoppers who have added specific products to their shopping carts
Store IDs – your ad will display to shopper who are visiting specific stores on the retailer’s website.
Finally, click Next in the bottom right side of the page to move to the review process.
You will be redirected to the review page to finalize the line item -
All line item settings can be adjusted from the review page either before launch or at any point during the campaign.
Once all the settings are configured to meet your needs, select the Submit button at the bottom right of the page to activate the line item!
Please see the following guides to learn more about onsite video reporting and creating more line items and creatives.