Create an Onsite Video Creative | Commerce Max Help Center

Creative Library

The Creative Library contains a list of all the creatives you have built. When you are ready to associate a creative to a campaign/line item, you can do it under the Creatives step in the campaign/line item creation workflow.

Creative Builder

To create an Onsite Video ad:

Click Shared Library on the top navigation bar and click on Creatives.

To build a new creative, click the +Creative button on the left side of the page and choose Build an Onsite Creative.

On the next page, select your Retailer and choose the media type as Video.

Choose the available Format, select the Page Type, and click on Continue.
- Commerce Video Spotlight is our first standardized format for Onsite Video. To learn about the guidelines and available formats, please see Onsite Video Creative Guidelines and Formats.
  Note: We have other custom formats depending on the retailer.
Next, in the creative builder page, add your Creative name and choose the Brand name.
Now, upload the video in high definition for best quality.
- Format: MP4
- Max size: 300MB
- Duration: Recommended 15 sec (30 sec max)
- Ratio: 16:9 (horizontal)
- Minimum dimension – 640 x 360 px
Provide Alternative text for the video. Alt-text is a short text description of the content and/or the purpose of an image or advertisement on a webpage. It is:
- typically displayed on a webpage when an image/video fails to load
- indexed by search engine bots to better understand the context of pages
- read aloud by assistive technology, such as screen readers – generally used by people with visual disabilities.
Include Closed Captioning. It provides on-screen text of spoken content in the video. You can upload a .vtt file containing the captions. Once uploaded, closed captions will automatically display with the video.
Closed captioning is currently supported in the following languages:
- English
- French
- German
- Italian
- Spanish
- Dutch
- Arabic
Notes
- While not mandatory, you are still encouraged to enable this feature.
- Adding closed captions helps ensure your video ads are inclusive and accessible, aligning with global accessibility standards such as:
  - The Americans with Disabilities Act (ADA) in the United States
  - The European Accessibility Act (EAA) in the EU
- You can create your own .vtt file or use external tools to generate one before uploading. Please get in touch with your Criteo representative if you need any assistance
- The retailer can determine whether they want closed captions to be shown on videos displayed on their retail site. If disabled, captions will not appear, even if a .vtt file is provided by you.
Enter the Web Redirect URL (link to the site that a person will be redirected to upon clicking the call-to-action button) and App Redirect URL (link to the app that a person will be redirected to upon clicking the call-to-action button).
Important: If entering a redirection link, your ad must link to a page on the corresponding retailer site. If you do not select a page from that retailer’s website, the creative and any line item linked to it will not be approved by the retailer and will not spend any budget.
Add Legal text if required; it is not mandatory. Used for legally required copy, such as copyright and trademark information.
Once you are satisfied with the preview, click on Create. You can edit it later if required.