Frequency Capping & Attribution Settings
Frequency Cap (Optional)
You can limit the number of impressions exposed to a unique shopper by setting a Frequency Cap.
The Frequency Cap can be set at either the line item or at the campaign level, but the campaign level will take precedence over all of the line items. Once the campaign level frequency cap is hit, all line items under that campaign will stop serving ads to that shopper.
To set a Frequency Cap, enter the maximum number of impressions to serve to each unique shopper and specify the amount of time using hours, days, or weeks.
Campaign Attribution Settings
The conversion cycle can be drastically different between a shopper buying groceries and a shopper buying a TV. Your return on ad spend (ROAS) measurement can also be different depending on your objectives (lower or upper funnel) and the ad formats that you are running.
Customize your attribution settings to fit your campaign's goal by selecting which Lookback Window to use and defining the Product Match for both Post-Click and Post-View conversions.
The Lookback Window is the eligible time period between a sales transaction and an ad event (i.e: impression or click). The Product Match is the relationship between the purchased product and the advertised one.
You can choose from the following Lookback Window options:
Post-Click Settings
Lookback Window:
7 Days,
14 Days
30 Days
Product Match:
Same product
Same product, same category
Same product, same category, same brand
Post-View Settings
Lookback Window options:
No Post-View
1 Day
7 Days
14 Days
30 Days
Product Match options:
Same product
Same product, same category
Same product, same category, same brand
By default, the recommended attribution settings for Offsite will be used unless you change them:
Post-Click: 30 Days
Post-View: 30 Days
In the beginning, we recommend that you set up an attribution window that you’re used to, in order to compare apples to apples. Then, as you turn on more campaigns, you can consider changing your model to see the impact of those changes.
You can change the attribution settings after creating your campaign and launching your line items.
Once all of the above settings are complete, click +Next. This will bring you directly to the Line Item Creation steps. (Offsite) Create a Line Item
Pre-Launch Checklist & Recommendations:
Use Automated budget allocation at campaign level to let CMAX engine optimize your line items' delivery