Off-site Creative | Commerce Max Help Center

What are Creatives?

Before starting, keep in mind:

You should have access to the Shared Library to navigate to the Creative Library and Creative Builder.

You must select a retailer for ad redirection (cannot be changed later).

Your product catalog (for Dynamic Creatives) must contain at least 10 products.

Creative files requirements are as follows (for Image/Video):
- Image: .jpg, .png, or .gif under 500KB, max 30 seconds for GIFs.
- Video (MP4): File must be under 25MB and 30 seconds.

Retailer approval may be needed for creative assets—check with your Criteo representative.
Supported creative formats for Offsite are Dynamic, Image, HTML Ad Tags, Video (MP4), or Video (VAST).

Creatives built in the Shared Library can be used across multiple Offsite or Onsite campaigns and line items. However, you can never mix Onsite and Offsite creatives.

Before being able to create an Offsite campaign or line item, you need to build your creative using Creative Builder within Commerce Max.

A creative can be associated with one or more line items. However, while you can have multiple creatives per line item with either the same tracking or tracking per creative, you cannot combine and actively use both display and video creatives in the same line item.

By default, a duplicated creative will not be associated with any line items.

You can remove the association between a line item and a creative by clicking the name of the line item on the Line Items page and removing the creative on the Creatives step.

Creatives are the visual and multimedia elements used to convey relevant messaging that drives interest, engagement, and actions across the customer journey. It is made of all the components your audience will see in an ad. It is a mix of design assets and settings meant to help you define what people will see when looking at your ad.

Why use them?

You can use creatives to help deliver the right ad format with the right message based on an acquisition and retention goal, with an awareness, consideration, and conversion objective.

Who can use or make Creatives?

All users with a Commerce Max account.

When to use them?

You can use creatives to maximize audience reach and engagement across the buyer’s journey, optimize marketing spend, ensure consistent branding and messaging, and gain a complete view of customer interactions across all campaigns.

Where to find it?

To access creatives:

Click Shared Library on the top navigation menu. From the Shared Library, you can choose from:
- Audiences and Segments
- Creatives
- Domain/ App Lists

Select Creatives to open the Creative Library

What is Creative Library?

The Creatives Library contains a list of all the creatives you have built. You can choose from various creative formats as per your business needs and marketing goals.

It will allow you to design and build creatives for Offsite and Onsite campaigns. Just like the Audience Library, once creatives have been built, they can be used for any new or existing campaign moving forward.

You can also search for a creative using solely the creative name in the Search Bar. Additionally, with the Filters option, you can filter creatives by Format, Media Type, Creative Type, Brand, and Retailer.

You can build and customize a creative specifically for the inventory on which you want to serve your ad. When you are ready to associate a creative to a line item, you can do so on the Creatives step in the line item creation workflow. See Create a Line Item Step 4 for more information.