What is Automated Audience?
Automated Audience for Offsite Campaigns is designed to streamline and enhance audience targeting by automatically identifying retailer site visitors who are most likely to purchase products from specific product categories or your brand.
The feature leverages Criteo AI/ML to compute and refine the audience to find likely purchasers automatically.
How we select the users?
Targeting Optimization: Our optimization engine uses Criteo's AI/ML technology to bid more aggressively for users who are more likely to purchase products from specific categories or from your brand. Conversely, it bids less for users who are less likely to make a purchase.
Behavior Tracking: Once a line item is active, our system displays ads to the retailer's audience and tracks user behavior to gather valuable data.
Refinement: For example, if users browsing Sony laptops are more likely to make a purchase, the model will prioritize this audience segment. Over time, it refines targeting by identifying patterns, such as users interested in related products but who may be less likely to buy.
Set Up and Manage an Automated Audience
You can set up an Automated Audience while creating a new campaign or line item.
Once you have created this audience in your campaigns, you can view and manage them under Automated audiences in the Audiences and Segments section under Shared Library.
Create Automated Audiences
While creating a new campaign:
Under the Campaigns tab click on +Campaign.
Select Offsite.
Enter the remaining of the campaign parameters and click on Next.
When creating the Line Item, under Targeting, select Automated Audience and the remaining of the targeting criteria.
Finalize the line item creation and click Launch.
While creating a new line item:
Under the Campaigns tab, click and open the desired campaign.
Select +Line Item and then select the parameters until the Targeting step.
Under Targeting, select Automated Audience and the remaining of the targeting criteria.
Finalize the line item creation and click Launch.
For more details on setting up or managing Automated Audience segments, please contact our support team.