Table of contents
Creatives
Shared Library
You can find the Shared Library on the top navigation menu. From the Shared Library, you can select Creatives or Audiences.
Creatives or Audiences built in the Shared Library can be used across multiple Offsite or Onsite campaigns and line items.
Creative Library
The Creatives Library contains a list of all the creatives you have built.
When you are ready to associate a creative to a line item, you can do so on the Creatives step in the line item creation workflow. See Create a Line Item Step 4 for more information.
A creative can be associated with one or more line items, however, multiple creative types cannot be combined and actively used by a line item at the same time.
By default, a duplicated creative will not be associated with any line items.
You can remove the association between a line item and a creative by clicking the name of the line item on the Line Items page and removing the creative on the Creatives step.
Build an Offsite Creative
Before being able to create an Offsite campaign or line item, you need to build your creative using the Creative Builder within Commerce Max. The Creative Builder will allow you to design and build creatives for Offsite and Onsite campaigns. Just like the Audience Library, once creatives have been built, they can be used for any new or existing campaign moving forward.
To reach the Creative Builder, select Shared Library on the top navigation bar, and then select Creatives from the drop-down. This will bring you to the Creative Library, where you will see all creatives you have previously designed.
You can build and customize a creative specifically for the inventory on which you want to serve your ad. Click the +Creative button to begin building an Offsite creative.
Select your Creative Type. This must match the type of campaign you want to run. The following creatives can be used for Offsite Awareness campaigns:
Image Banner
Video
For more information on creative types, see What is Offsite?