Build a Creative
Once you have selected to build an Offsite creative, you can select the creative type from the list of options: banner (dynamic, static, or HTML) or video (MP4 or VAST). You will be able to associate this creative to your Offsite campaign.
Ad Redirection
Select the retailer you would like your ad to redirect back to. This retailer's first party data will be used to power your ads.
Next, assign a brand to your ad. This must match the brand of the products you would like to advertise.
General information
Name the creative. The name you choose will be shown in the Creative Library and will appear during the line item creation process. Add the optional creative description if required (for your own usage).