Build an Audience
To create a Custom audience, you first need to create segments that you can use to build the audience. You can create Event Segments and import Contact List Segments from the dedicated pages under the Audiences and Segments section.
Event segments can also be created from the Audience Builder while building an audience.
You can also use an Automated audience when creating a new campaign or line item. It is an AI-powered audience that targets a retailer’s entire audience and automatically finds the users most likely to convert. To learn more, please see Automated Audiences.