Build an Audience
To create an audience, you first need to create segments that you can use to build the audience. You can create Event Segments and import Contact List Segments from the dedicated pages under the Audiences section.
Event Segments can also be created while building an Audience from the Audience Builder.
Click on the How to create segments? button below to see how you can create an event segment and import a contact list segment, and click on How to build an audience? button below to know how can use the segments you have created to build an audience to target in your Offsite Campaigns.