Below is a list of targeting options for your line item. We have listed some key areas to double check before setting your campaign and line item live. We have also included some recommendations for certain levers based on where we have seen the best performance across advertisers.

Dates are correct – both at Campaign and Line item level
Appropriate budgets have been input
Ensure the sum of line items’ budgets = campaign budget
Frequency caps at the campaign level take precedence over frequency caps set at the line item level
Ensure the balance you select when launching the campaign is correct because this cannot be changed after launch
Selecting products within line item creation is used for attribution purposes. They do not need to be the products featured in creatives.
Only audiences built for the selected retailer will appear. It is not possible to use one retailer shopper data for another retailer.
You MUST select at least one country for geotargeting
Recommend optimizing for clicks/completed video views

CPM

Fees are included in the target CPM so set your target accordingly - e.g. Max bid is $4, with a $2 retailer audience fee: entered CPM should be $6
Video inventory is typically more expensive than display, therefore the target CPM should be ~3X higher than a display line item. This is up to the client to decide ultimately though

Pre-Launch Checklist

Table of contents

Overview