Skip to main content

Sales Channels

Commerce Max Help CenterReporting, Optimizations, & TargetingCampaign PerformanceUnderstand Sales Attribution
Table of contents

Sales Channels

Sales Channels are the different environments in which a person can purchase a product. You can use the Sales Channel filter to filter for Online, Offline, or All Sales Channels on the Analytics tab.

  • Online sales are any sales attributed to an ad for a product that a person saw online and also purchased online or in-app.

  • Offline sales are any sales attributed to an ad for a product that a person saw online and then purchased in a retail store.

    • Offline sales data is imported once every few days. The lag between the register sale and data import will not exceed 48 hours.

Retailers with Offline Sales

The Sales Channel filter will filter the sales in your report, but not all retailers provide offline sales data.

The following retailers currently provide offline sales:

  • Target