What are Sales Channels?
Sales channels are the different environments where a person can purchase a product. These can be categorized into:
Online Sales Channels: Purchases made after seeing an ad online, where the transaction is completed online or through an app.
Offline Sales Channels: Purchases made after seeing an ad online, but the transaction is completed in a retail store.
Offline sales data is imported once every few days. It will take 3 days (around 74 hours) to make offline sales available in the UI after ingestion.
All Sales Channels: This includes both online and offline sales channels, allowing you to track and target purchases across all environments.
Why use it?
Using sales channels helps you track and optimize marketing performance across both online and offline transactions.
Who can use it?
The sales channel is a filter in the Analytics section that can be used by anyone who has access to the Analytics tab in the platform.
When to use it?
They should be used when you want to track and analyze the performance of your marketing campaigns across different buying environments, such as online and offline transactions. This helps you understand where your customers are making purchases and optimize your marketing strategies accordingly.
Where to find it?
To access Sales Channels:
Click Analytics in the top navigation bar
In the top-right corner, select the Filters icon
Scroll down to access the Sales Channels filter
Retailers with Offline Sales
The Sales Channel filter will filter the sales in your report, but not all retailers provide offline sales data.